Brands
New Era Cap collaborates with Rohit Sharma to launch exclusive line of signature caps
MUMBAI: New Era, the international sports and lifestyle brand is set to continue its Indian expansion by teaming up with the vice-captain of the Indian cricket team Rohit Sharma, to unveil an exclusive line of caps designed by him.
The collection will reflect Sharma's distinct style and unique aesthetic, designed in conjunction with New Era to launch soon across India. Sharma’s debut collection for New Era will be sold exclusively via D: FY stores in India and neweracap.eu in Europe from 30 April 2019. The much-anticipated collection marks Sharma’s first venture into design and New Era’s growing commitment to expanding within the Indian market.
New Era Cap vice president EMEA Paul Gils said, “New Era Cap Co is thrilled to continue it’s growth in the Indian market with the announcement of our partnership with one of India’s most talented cricketers Rohit Sharma. Rohit Sharma defines style and commitment both on and off field. The signature line of caps will appeal to a wide range of fans, blending his style and persona. This line will be the start of many others that we intend to bring in with KAN D: FY sports as our exclusive distributer.”
D: FY founder director Rajiv Mehta said, “It’s an absolute honour to have the opportunity to be the exclusive India partner for New Era Cap Co in India. At D: FY, we believe in offering experiences to our customers and with Rohit Sharma’s exclusive New Era signature line of caps, we are hoping to create quite a stir with his fans and followers. Rohit is a youth icon and to endorse something as iconic as New Era caps only brings two leaders together on one platform. We hope to have a great inning with Rohit Sharma and New Era Caps in India. The collection will soon be available across all 15 D: FY stores, several large format stores like Central and Brand Factory and through our online partners like Jabong, Myntra, Amazon, AJIO, and Koovs.”
“I have been a huge fan of New Era Cap Co. It’s a great feeling to partner with the worldwide leader in caps to launch my own signature line for my fans. It’s no secret that I’m a cap lover and I’m partnering with the best to bring my fans the best in terms of style and quality. What makes New Era caps a must have is that it is fashionable and sporty at the same time. I look forward to this association with the brand in India,” said Sharma.
New Era caps will be retailed exclusively through KAN D: FY sports’ distribution in India. KAN D: FY sports is a sports lifestyle brand that is founded by Prashant Desai in partnership with Ex Puma M.D Rajiv Mehta. D: FY is also exclusive India partner to Brooks Sports Inc, to India. Brooks is the number one performance running company and a subsidiary of Warren Buffet’s Berkshire Hathaway.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
