Brands
New Era Cap collaborates with Rohit Sharma to launch exclusive line of signature caps
MUMBAI: New Era, the international sports and lifestyle brand is set to continue its Indian expansion by teaming up with the vice-captain of the Indian cricket team Rohit Sharma, to unveil an exclusive line of caps designed by him.
The collection will reflect Sharma's distinct style and unique aesthetic, designed in conjunction with New Era to launch soon across India. Sharma’s debut collection for New Era will be sold exclusively via D: FY stores in India and neweracap.eu in Europe from 30 April 2019. The much-anticipated collection marks Sharma’s first venture into design and New Era’s growing commitment to expanding within the Indian market.
New Era Cap vice president EMEA Paul Gils said, “New Era Cap Co is thrilled to continue it’s growth in the Indian market with the announcement of our partnership with one of India’s most talented cricketers Rohit Sharma. Rohit Sharma defines style and commitment both on and off field. The signature line of caps will appeal to a wide range of fans, blending his style and persona. This line will be the start of many others that we intend to bring in with KAN D: FY sports as our exclusive distributer.”
D: FY founder director Rajiv Mehta said, “It’s an absolute honour to have the opportunity to be the exclusive India partner for New Era Cap Co in India. At D: FY, we believe in offering experiences to our customers and with Rohit Sharma’s exclusive New Era signature line of caps, we are hoping to create quite a stir with his fans and followers. Rohit is a youth icon and to endorse something as iconic as New Era caps only brings two leaders together on one platform. We hope to have a great inning with Rohit Sharma and New Era Caps in India. The collection will soon be available across all 15 D: FY stores, several large format stores like Central and Brand Factory and through our online partners like Jabong, Myntra, Amazon, AJIO, and Koovs.”
“I have been a huge fan of New Era Cap Co. It’s a great feeling to partner with the worldwide leader in caps to launch my own signature line for my fans. It’s no secret that I’m a cap lover and I’m partnering with the best to bring my fans the best in terms of style and quality. What makes New Era caps a must have is that it is fashionable and sporty at the same time. I look forward to this association with the brand in India,” said Sharma.
New Era caps will be retailed exclusively through KAN D: FY sports’ distribution in India. KAN D: FY sports is a sports lifestyle brand that is founded by Prashant Desai in partnership with Ex Puma M.D Rajiv Mehta. D: FY is also exclusive India partner to Brooks Sports Inc, to India. Brooks is the number one performance running company and a subsidiary of Warren Buffet’s Berkshire Hathaway.
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
