MAM
New Chinos and Corduroy range for the ‘Zodiac man’
MUMBAI: Zodiac Clothing has launched the new festive trouser collection in a range of innovative weaves, textures and shades.
According to a press release, Zodiac has introduced dress chinos – an array of chinos that looks formal and chic. The release adds that the trousers can be easily used for occasions that demand semiformal as well as formal wear.
The release states that dress chinos are made in two-ply long staple, high count fabrics imparting a “dressed look”, as well as a unique comfort feel for day long wear. They are offered in two pleats and flat fronts. Dress chinos are available in techno chinos, lightweight stain-free or cotton wrinkle free to suit different styles.
Techno chinos are available in five trendy shades – dark grey, brown, olive, black and cream. They are priced at Rs 1,595. The lightweight stain-free and wrinkle free cotton chinos are available in five shades – grey, beige, black, olive and navy. They are priced at Rs 1,495.
The new Zodiac trouser collection has cotton blend tussore fabrics that are capable of a special crease recovery process. This helps the wrinkled fabric to get back to its original shape faster. The trousers are available in beige, brown, black and navy; priced at Rs 1,395.
Commenting on the festive trouser collection, Zodiac Clothing managing director Salman Noorani says, “Be it for monsoons or the festive season, Zodiac has always been at the helm for bringing the latest trends to the contemporary Indian male. The collection of trousers is designed and styled for a chic and cool appearance; with superior quality and finish that is the signature of Zodiac.”
Another new addition is the classic cotton corduroys – a range of 14 Wale premium corduroys from imported fabrics that have a soft feel. The release says that the suede wash imparts a classic English look. The collection is available in five brilliant shades – dark grey, olive, beige, black, cream and navy. The trousers are prices at Rs 1,595.
Looks like the quintessential Zodiac man is in for a treat.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
