MAM
New Chingles TVC does a googlee to create laughter
NEW DELHI: The fifth television commercial in the row of ‘Aaj Lee Kya’ campaign for the mini chewing gums brand ‘Chingles’ of Dharampal Satyapal Group is a call to the audience to break the monotony of their daily rut and infuse a little laughter and light-heartedness in their lives with some harmless pranks on friends, family and colleagues.
The TVC for Chingles established under the flagship of Pass Pass is positioned as anecdote to seriousness and a brand full of life and laughter.
The “Aaj Le Kya” campaign is created by Dentsu Marcom Pvt. Ltd. The campaign embarks by releasing TVC followed by Digital, Radio, BTL activations & POP materials.
Commenting on the campaign, DS Group Sr GM marketing Rajeev Jain said, “We realise the need of humour and fun in today’s debilitating lifestyle. Therefore, the campaign is inspired by the comic legend Charlie-Chaplin and has a retro flavour to it, which is sure to tickle some funny bones. The Lee brothers characterized in the campaign bring wind of laughter with their unique appearances and innocent yet hilarious plots.”
He added, “Through this campaign, we are particularly targeting audience between 15 to 24 years and using 360 degree approach to promote the campaign.”
This time the Lee brothers redefine the good old trick to make the guy look like a fool in front of his love interest by a playful prank filled with cuteness and innocence. The film begins with a bright sunny day and Googlee is watering the plants in the garden calling out Julee’s name, who comes out to the balcony, followed by the two of them smiling at each other like modern day Romeo and Juliet. The Lee brothers mischievously watch the love birds and set the action by stepping on the hosepipe cutting down the water supply. When Googlee attempts to check the pipe for the water by looking and blowing into it, there is a sudden water supply into the pipe giving Googlee a big fall and leaves Julee laughing and mocking him. Thus, Unglee & Khujlee pull a fast one on the poor Googlee. The TVC implies the harmless fun, Chingles instigate in your life.
Creative Credits:
Creative Agency: Dentsu Marcom
Account Management: Sunita Prakash, Payal Dhawan, Dhruv Lavania
Planning: Narayan Devanathan, Rabia Sooch
National Creative Director: Titus Upputuru
Creative Director: Abhinav Karwal
Art Director: Sumit Vashisht
Copywriter: Titus Upputuru, Anish Nath, Kapil Rana
Director (of the film): Amit Sharma
Production House: Chrome Films
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
