Ad Campaigns
New Bluehost digital campaign inspires small businesses to get online
MUMBAI: Bluehost, an Endurance International Group company and top-rated web host by WordPress.org, has launched a new digital marketing campaign to inspire small business owners to go online and unlock the potential of their business during the Covid2019 lockdown.
Covid2019 has created unique challenges for small businesses spanning from disruptions to supply to reduced demand and inability to physically service customers. This has resulted in many businesses not being able to keep their doors open. This also has been a time when many professionals have considered starting a business online due to fear of losing their jobs. The campaign aims to build awareness for Bluehost’s solutions to create an online presence to stay connected with customers or to start a new project.
As per a study by Endurance and Zinnov in Dec ‘19, there are nearly eight million small businesses in the emerging segment, a new family of SMBs which are using online products/solutions to earn their living. These emerging businesses are present on social media but do not have a website. A website provides greater control and customisation, it enables a business to close the sales process by integrating a payment solution, and lends credibility to the business.
Bluehost offers small business owners and web professionals the tools they need to create their own web presence and unlock their business’s potential. This includes optimised WordPress experience that includes automatic installations, upgrade to the latest WordPress version, and thousands of themes and plugins to create online presence in an easy, secure and fast manner.
WordPress enjoys the distinction of being the most preferred content management system (CMS) of small businesses and entrepreneurs. It’s popularity comes from the platform’s free and simple CMS that makes it possible for anyone, regardless of levels of technical knowledge, to create impressive websites.
“There will be a wider adoption of online communication, collaboration and commerce with Covid2019 as businesses need to adopt contactless means of continuing operations. We are committed to helping small businesses with tools to create an online presence,” said Endurance APAC VP – marketing Mitika Kulshreshtha. It is the parent company of web presence brands like HostGator, Bluehost, ResellerClub and BigRock. “With Bluehost and WordPress, small business owners have a simple and intuitive solution to build their website. This comes with expert customer support at no extra cost to assist the user on their online journey.”
The campaign has been created with creative support from Indigo Consulting, a part of Publicis Groupe.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
