MAM
New-age tools for digital platforms to optimise their revenue generation
NEW DELHI: As the world moves to the digital space in overwhelming numbers, people have several questions about opportunities to make money online. Contrary to public opinion that there are several challenges in earning from digital promotions, many new tools now allow bloggers to earn, without the need to attain technical knowledge.
Digital marketing budgets of companies are receiving traction owing to the efficacy of online platforms. Products are marketed to reach larger audiences, thereby increasing sales by huge margins. Consequently, publishers need to utilise these tools to achieve better results and revenue. Through a compilation of five exquisite tools mentioned below, online content creators can make the most of the current times.
1. Moneylink
The Moneylink tool helps save a significant amount of time, as it eliminates the need to replace all the links with affiliate links manually, while providing opportunities for publishers to work with over 30,000 advertisers. The biggest draw for publishers and advertisers is the fact that monetisation is made easy. The ability to earn more has increased after widening the audience base, making it suitable for beginners, novices, or highly proficient publishers alike.
When Moneylink is integrated in a blog, users are relieved from viewing distracting, flashy ads, or banners. Instead, they see just the advertisers' links highlighted in the content they’re reading. Publishers (bloggers/content publishers) earn from the clicks by users, and purchases are made on the e-commerce websites. It is a preferred tool for those who run blogs and content-based platforms. The access to Moneylink is streamlined, as publishers can connect the tool directly through their Admitad account.
2. Admitad Bot
Designed as a bot on Telegram Messenger for publishers, content creators, etc, the tool is known for its agility and no-frills applicability. It can be used easily through mobile devices, allowing the swift creation of affiliate links from devices. In addition to this, it also checks deep links, supporting features on product pages of major e-commerce websites, and provides open access to over 30,000 advertisers.
It is instrumental in building traction for brands through social media influencer channels, as followers are more organic than mainstream marketing avenues. The simplicity of setting up the tool is an attractive feature for publishers, as it has been built exclusively for a younger audience that prefers using smartphones for handling everything.
3. Chrome Extensions
It is a link creation tool which is in the form of a browser extension. The design fulfils the requirements of bloggers, content sites, and those giving recommendations to people who wish to make money.
Registering for an Admitad Extension gives applicants a unique ID, which is inserted automatically into each link generated through the extension. It is created directly on the page of the partner store, as a single link to be copied. When a user clicks the link and purchases, the system records the response. It then indicates the link's location and lists all the details while rewarding the publisher for the transaction.
Recent updates on the tool allow publishers to add links to a list of favourites, which comes in handy for planning the content. It further simplifies the procedure of recording information, or documents, as the extension saves all information.
4. Universal Search
Search engine optimisation (SEO) has become the new focus area for advertisers to get better ranked during searches online through keywords. The Universal Search tool bases itself on the user searches and a concept called contextual advertising. If a user is looking for watches, the API and JavaScript integrated tool shows information on the brand as one of the first options to consider.
When people follow the links of the brands, the direct link is replaced by the affiliate link. It opens up the possibility of rewards to the publisher based on the actions that follow. Therefore, publishers can monetise using these tools as well. Apart from contextual advertising, traffic can also be built organically.
5. Unique promo codes
When video hosting sites like YouTube or Instagram make it impossible to use links that convert to affiliate links, promo codes are a safer bet. Content creators usually showcase details in the description out of compulsion, or present unique promo codes.
However, this tool allows the publisher to create a unique campaign according to his/her channel, through a promotional code of their choice. Every action taken through the code is registered with the system, making it easier even for offline operational modes, with brochures, receipts, catalogues, etc.
Therefore, the proliferation of new tools in the affiliate industry is helping shape the marketing decisions for publishers and advertisers. They are delivering solutions for all kinds of stakeholders, and the integration of the next generation of technologies will disrupt the ecosystem for content creators even further.
(The author is country manager, Admitad India. Indiantelevision.com may not subscribe to their views.)
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
