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Neville Shah exits Ogilvy after a decade

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Mumbai: Neville Shah, who has been serving as the senior executive creative director at Ogilvy for the past ten years, has decided to depart from the creative agency.

Shah expressed that his decade-long tenure at Ogilvy has been a significant part of his professional journey, making his decision to leave a heartfelt one. He mentioned that he will miss working with his colleagues and team.

Shah joined Ogilvy in July 2014. Before that, he worked as the national creative director at MTV India from October 2013 to July 2014. His earlier roles include executive creative director-APAC at Commonwealth from June 2012 to July 2013, creative director at Creativeland Asia from November 2011 to June 2012, and senior creative director at JWT from April 2011 to November 2011.

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Previously, Shah was the creative director at DDB Mudra from May 2010 to April 2011. He began his career as a copy supervisor at TBWA India in April 2005 and later became group head copy in January 2009.
 

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Brands

Jubilant Foodworks to end Dunkin’ franchise in India

Pizza chain operator will not renew agreement when it expires at end of 2026.

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MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.

The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.

Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.

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The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.

For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.

In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.

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