MAM
Neville Shah exits Ogilvy after a decade
Mumbai: Neville Shah, who has been serving as the senior executive creative director at Ogilvy for the past ten years, has decided to depart from the creative agency.
Shah expressed that his decade-long tenure at Ogilvy has been a significant part of his professional journey, making his decision to leave a heartfelt one. He mentioned that he will miss working with his colleagues and team.
Shah joined Ogilvy in July 2014. Before that, he worked as the national creative director at MTV India from October 2013 to July 2014. His earlier roles include executive creative director-APAC at Commonwealth from June 2012 to July 2013, creative director at Creativeland Asia from November 2011 to June 2012, and senior creative director at JWT from April 2011 to November 2011.
Previously, Shah was the creative director at DDB Mudra from May 2010 to April 2011. He began his career as a copy supervisor at TBWA India in April 2005 and later became group head copy in January 2009.
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
