NetworkPlay bags Airtel Digital TV’s monetization mandate

MUMBAI: NetworkPlay, an SVG Media company, has bagged the exclusive mandate from Airtel Digital TV to monetize all its digital advertising inventories.

In addition to DTH advertising, SVG Media delivers performance, mobile and native advertising to digital marketers and advertisers. The agency also helps publishers monetize their digital assets.

SVG Media India MD Anurag Gupta said, “NetworkPlay has been working with Airtel DTH since their launch in India. Today, we are extremely delighted to take our relation to the next level with this exclusive partnership, which further strengthens our position in the industry as a leading digital ad-tech company.  NetworkPlay’s technology will help in significantly growing the advertising revenues for Airtel Digital TV.”

“With the increasing penetration of HD technology, coupled with an overall growth in the DTH sector, the business is expected to multiply as more brands have started to explore DTH as a platform to reach out to the television audience,” he added.