MAM
Network18, LinkedIn ink co-marketing agreement
MUMBAI: Network18 has entered into a co-marketing agreement with the professional networking platform LinkedIn for the Indian market.
The alliance is aimed at exploiting content integration and brand building opportunities between LinkedIn and synergistic brands within the Network18 stable.
The alliance, led by CNBC-TV18 and Moneycontrol, will focus on online and on-air initiatives in the areas of business news and information, issue-based research, personal finance and professional networking.
The alliance initially includes integration of business and finance content from Moneycontrol on LinkedIn and community-generated content from LinkedIn on CNBC-TV18.
TV18 business media director Ajay Chacko says, “We believe that this partnership will create value because of the substantial content and audience synergies resultant from a combination of LinkedIn and Network18 brands. We see a great opportunity in jointly developing offerings for various key business communities including corporate leaders, professionals, SME‘s and management students.”
The bipartite agreement is the first media partnership announced by LinkedIn in India and is part of the company‘s strategy to growing brand awareness among professionals in the country.
Says LinkedIn India country head Hari Krishnan, “We believe that this alliance will be instrumental in strengthening LinkedIn‘s presence in India and driving awareness about key issues amongst India‘s professional audiences.”
The partnership has been flagged with the launch of the ‘CNBC-TV18 LinkedIn‘ poll along with traffic development and co-promotional initiatives with Moneycontrol.com.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
