Brands
Nestlé Purina launches Felix Gravy Lover and Pro Plan Cat in India
Felix Gravy offers highest crude protein in category at Rs 55 per pouch.
MUMBAI: Felix just dropped the purr-fect bombshell because when cats rule the house, even the gravy has to come with high-protein swagger. Nestlé Purina has expanded its footprint in India’s fast-growing cat food market with the launch of Felix Gravy Lover and Pro Plan Cat. Felix Gravy Lover targets hydration and taste, delivering the highest crude protein levels in the category across four variants Chicken, Salmon, Tuna and Mackerel priced at Rs 55 per pouch. The range is now available at leading pet stores and major e-commerce platforms.
Pro Plan Cat enters the advanced, science-led nutrition segment with Kitten and Adult variants, plus specialised formulas for Urinary Care, Hairball Control, Indoor and Sterilcat, addressing specific health and lifestyle needs.
Purina India head Pallavi Anand said, “The cat food segment in India is growing at a rapid pace, driven by rising cat adoptions and pet parents seeking specialised, science-backed nutrition along with greater variety and taste. With Felix Gravy and Pro Plan Cat, we are combining great taste along with advanced nutrition to meet evolving feline needs.”
The launches are supported by a high-impact digital campaign led by influencers, built on Felix’s core proposition “So tasty, cats will do anything for Felix!” Extensive point-of-sale visibility and in-store activations will drive awareness and trial.
In a country where cats are quietly taking over living rooms one meow at a time, Purina isn’t just feeding felines, it’s serving up the kind of nutrition and taste that turns “feed me” into “feed me more.”
