Brands
Nestlé Purina launches Felix Gravy Lover and Pro Plan Cat in India
Felix Gravy offers highest crude protein in category at Rs 55 per pouch.
MUMBAI: Felix just dropped the purr-fect bombshell because when cats rule the house, even the gravy has to come with high-protein swagger. Nestlé Purina has expanded its footprint in India’s fast-growing cat food market with the launch of Felix Gravy Lover and Pro Plan Cat. Felix Gravy Lover targets hydration and taste, delivering the highest crude protein levels in the category across four variants Chicken, Salmon, Tuna and Mackerel priced at Rs 55 per pouch. The range is now available at leading pet stores and major e-commerce platforms.
Pro Plan Cat enters the advanced, science-led nutrition segment with Kitten and Adult variants, plus specialised formulas for Urinary Care, Hairball Control, Indoor and Sterilcat, addressing specific health and lifestyle needs.
Purina India head Pallavi Anand said, “The cat food segment in India is growing at a rapid pace, driven by rising cat adoptions and pet parents seeking specialised, science-backed nutrition along with greater variety and taste. With Felix Gravy and Pro Plan Cat, we are combining great taste along with advanced nutrition to meet evolving feline needs.”
The launches are supported by a high-impact digital campaign led by influencers, built on Felix’s core proposition “So tasty, cats will do anything for Felix!” Extensive point-of-sale visibility and in-store activations will drive awareness and trial.
In a country where cats are quietly taking over living rooms one meow at a time, Purina isn’t just feeding felines, it’s serving up the kind of nutrition and taste that turns “feed me” into “feed me more.”
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
