MAM
Nestlé Munch launches IPL campaign
MUMBAI: One of India’s largest coated wafer brands, Nestlé Munch, strives to participate in the passion consumers have for music, movies and cricket by integrating it to the core of its communication.
In 2016, it was the Munch Macha campaign with Shruti Haasan as the brand ambassador along with the famous musical trio of Shankar, Ehsaan and Loy, followed by the mega thematic campaign with Baahubali 2 in 2017. This year, the brand is carrying out another category first by joining hands with three of the most popular T20 franchises–Mumbai Indians, Kolkata Knight Riders and Royal Challengers Bangalore–as the official crunch partner for IPL 2018.
To ‘crunch’ the T20 season, Nestlé Munch is launching a special campaign–Munch MyT20. Recognising the desire for today’s teens to express themselves and standout, the brand is giving out ‘attitude bands’ free with its Rs 10 packs. The attitude bands, designed in-house, are fashion accessories for both cricket and non-cricket enthusiasts. Available in seven designs, each band personifies a unique attitude and attempts to create a cool new lingo for teens to express themselves.
The Munch MyT20 TV commercial features Priya Prakash Varrier as the protagonist who gets “free ka attitude” with the MyT20 attitude bands.
Continuing with the trend of category-first initiatives, Nestlé Munch will be introducing a special Orange Spinner flavour variant celebrating India’s love for cricket. Priced at Rs 10, the new Munch Orange Spinner will hit the shelves in the middle of April pan-India.
Moreover, Munch is also launching a special Munch MyT20 MACHA box.
In a nation where music, movies and cricket lie in the hearts of millions, Nestlé Munch’s MyT20 campaign will ensure it continues to be loved as an exciting brand across the country.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
