Brands
Nestlé brews up record sales in India as coffee, cocoa and cats fuel growth
MUMBAI: Nestlé India stirred up a storm this quarter, brewing its highest-ever domestic sales at Rs 5,235 crore. For the full year ended 31 March 2025, total standalone revenues topped Rs 20,078 crore, with net profit settling at Rs 3,315 crore, marking a modest jump of 3.7 per cent year-on-year. The board also declared a final dividend of Rs 10 per share, sweetening the pay out pot to Rs 27 per share for FY’25.
A frothy combination of caffeine, confectionery, and kitty treats. Beverages, led by Nescafe’s cold coffee range, posted double-digit growth. The Gen Z-fuelled ready-to-drink variants are creating a whole new universe of coffee consumption moments. Meanwhile, Kitkat continued to crack the confectionery code — India is now its second-largest market globally.
Maggi also slurped its way back to volume growth. With masala magic intact, Nestlé’s cooking aids and prepared dishes segment showed mid-single digit growth, keeping India firmly on top as MAGGI’s largest global market.
The milk products & nutrition category saw launches of Cerelac and Ceregrow variants with zero refined sugar, bolstering Nestlé’s health-first pitch. Meanwhile, the petcare segment — now fully integrated — clawed its way to the top with high double-digit growth, with Purina Pro Plan and Felix driving demand among pet parents.
Nestlé’s out-of-home business is emerging as a dark horse, now dabbling in professional spreads with Kitkat Professional Spread for dessert chefs. E-commerce contributed 8.5 per cent to domestic sales, helped by a fast-track into quick commerce.
The company reaffirmed its Rs 6,500 crore investment commitment towards new capabilities and capacities between 2020 and 2025. Its tenth factory in Odisha, focused on food manufacturing, is already underway with a Rs 900 crore first-phase spend.
Sustainability wasn’t just lip service. The company highlighted efforts like renewable energy adoption, circular packaging, regenerative agriculture, and ‘Zer’Eau’ water-saving tech in its Moga and Samalkha plants, recycling milk-extracted water to slash groundwater drawdowns by 20 per cent.
* Operating margins: 21.5 per cent
* Cash from operations: Rs 2,936 crore
* Contribution to exchequer: Rs 5,504.7 crore
* EPS: Rs 34.38
* Share capital: Rs 964.2 crore
Despite strong fundamentals, net cash dropped sharply to Rs 761.8 million, down from over Rs 7.5 billion last year — partly due to capex, dividends, and increased working capital needs.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
