Brands
Nestle Alpino love notes from Anuja Chauhan
MUMBAI: It’s that time of the year again when romances bloom to a different beat, when ‘personal’ touch makes all the difference and when the loved ones come together. And, on that note, Nestlé Alpino is all set to celebrate love with popular rom-com writer Anuja Chauhan for an exciting Valentine’s Day activity titled Alpino Love Notes with Anuja Chauhan.
Positioned as ‘Love’s Little Helper’, in this unique campaign, Alpino will help lovers to say it just right and add the magic of expressing personal emotions, as writer Anuja will carefully craft “Love Notes”. These notes will be wrapped around special packs of Nestlé Alpino and will also be available online for people to share. The campaign will be launched on Facebook with the release of a short digital video featuring Anuja Chauhan along with a compilation of all these special Love Notes. Later, ‘Love Notes’ will be launched online in the form of an e-book.
Commenting on the activity, Nestlé India GM chocolate & confectionery Nikhil Chand says, “As a brand, Alpino has always lived up to its message of ‘To love is to share’, personalising this at every consumer touch point. This Valentine’s Day, Alpino expresses many dimensions of love in a personal way . The tie-up with Anuja Chauhan with specially written love notes for Valentine’s day is a category first.”
The on-ground leg to the activation brings to life the joy of expression through personalized calligraphic cards being printed in stores with a personalized message of love. This will be given with every pack of Alpino. This promotional activity is driving engagement in Delhi/NCR, Mumbai and Bangalore by partnering with the More retail chain.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
