MAM
#NekiHiDariya: Tata Motors celebrates goodness this Ramadan
NEW DELHI: Tata Motors has rolled out a new campaign for the holy month of Ramadan. Named Celebrating Goodness with Tata Motors, the commercial endeavours to instil optimism and provide solace during the challenging pandemic times.
The ad conceptualised and developed by creative agency Ogilvy India aims to spread cheerfulness and delight through #NekiHiDariya, the path of righteousness and good deeds, thus keeping the true spirit of Ramadan.
The film depicts a group of employees working selflessly to ensure that their employer doesn’t miss breaking his fast, better known as iftar, due to his car breakdown during Ramadan. Overwhelmed by their gesture, the employer heartily invites his employees to his residence to break the Ramadan fast together. The employer along with his employees later celebrate their moments at the dining table.
The ad highlights the spirit of compassion, benevolence, and equality within everyone, across all nationalities and races.
"Ramadan is an important period for Tata Motors customers worldwide, and every year during this auspicious period, Tata Motors shares a beautiful message on the human spirit that binds us all together and connects us through our aspirations,” said Tata Motors VP international business commercial vehicle business unit Rudrarup Maitra. “This year, Tata Motors celebrates this everlasting human spirit of helping and inspiring each other through this beautiful film and shows that the spirit of Ramadan is experienced best when it is celebrated together. Wishing everyone a blessed Ramadan!"
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
