Brands
Neha Gour soars to associate VP role at PHD
GURUGRAM: Neha Gour has been promoted to associate vice president – planning at PHD, marking an exciting milestone in her career.
Sharing her joy, Gour said, “I’m thrilled to step into this new role and grow alongside such remarkable people. Special thanks to Monaz Todywalla and Linu John for their guidance and support.”
Gour brings a wealth of experience to the role, having previously served as general manager at PHD since 2022. Her earlier stints include deputy manager marketing at McDonald’s India – North and East, where she oversaw digital strategy and brand campaigns, and leadership roles at Havas, Wavemaker, and Vdopia, driving media strategy and digital growth for a variety of clients.
Her career journey spans over a decade, blending analytics, creativity, and digital expertise. With a proven track record of translating media strategies into business results, Gour is set to lead PHD’s planning team into its next phase of growth.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
