MAM
NDTV lawsuit may trigger Govt action on BARC
NEW DELHI: The petition filed by NDTV against TAM in New York may force the Government to speed up BARC‘s progress on revamping the television audience measurement system, particulary since the Indian Broadcasting Foundation (IBF) has failed to do so.
In fact, the Government had expressed its concern to IBF officials over a month earlier about the delay in moving the Broadcast Audience Research Council (BARC) forward so that the first audience survey report could come by July next year.
In a meeting held at the initiative of the Information and Broadcasting Ministry a few weeks earlier, Additional Secretary Rajiv Takru had told IBF that the government may step in to ensure that the timeline is met.
The IBF had taken cognizance of the Committee headed by former Secretary General of the Federation of Indian Chambers of Commerce and Industry (FICCI) Amit Mitra on TRP ratings.
The Committee had said though self-regulation is the best way forward for the broadcasting industry, it expressed “the fear that in case significant progress is not made within defined timelines, the Government may be left with no option but to step in, primarily because of the nature of public concerns that have been raised and debated across many platforms”.
The IBF, the Indian Society of Advertisers (ISA) and Advertising Agencies Association of India (AAAI) had late last year set up BARC, a nationwide audience research joint body. Its primary aim: not to exclude or work outside TAM but to model itself like BARB (Broadcasters’ Audience Research Board) in the UK; it would not conduct audience measurement directly but commission it.
Late last week, NDTV filed the lawsuit in New York seeking injunction against publication of television ratings by TAM Media Research. NDTV also sought $810 million as compensation for the loss in revenues it suffered over the years and $580 million in penalty for negligence by Nielsen and Kantar officials.
Also read:
NDTV sues TAM, Nielsen for manipulation of data
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
