Digital
NDTV launches Datafy for data-driven journalism
New platform uses AI and analytics to cut through noise in divided times.
MUMBAI: NDTV just dropped the mic on opinions because when facts hit harder than hot takes, even the debates start sweating. In an era where loud voices often drown out clear ones, NDTV has launched Datafy, a new platform dedicated to data-driven journalism and storytelling. Powered by big data science, advanced analytics and artificial intelligence, Datafy aims to turn complex datasets into accessible, evidence-based narratives that rise above partisan noise.
The initiative places verified facts and rigorous analysis at the centre of public conversation, offering interactive dashboards, election trackers, economic deep-dives, policy breakdowns and global trend mapping. It will support NDTV’s coverage across broadcast and digital platforms on major stories in elections, economics, geopolitics, sports and beyond.
NDTV, CEO and editor-in-chief Rahul Kanwal said, “We are living through a period of extraordinary challenges and uncertainties, where opinion often overwhelms evidence. With Datafy, we are investing in advanced analytics and cutting-edge artificial intelligence tools to distil meaning out of big data sets. Our responsibility is to provide our viewers clarity driven by verified facts, visualised in ways that give context and meaning to a story.”
NDTV senior editor Namrata Dadwal added, “Data-based storytelling is fundamental to modern journalism. When analysed responsibly and presented through powerful visualisations, it turns complexity into clarity. With Datafy, we are placing verified evidence at the centre of every story we tell.”
The launch reflects NDTV’s push to reinforce its journalism-first ethos amid hardening ideological lines and fragmented discourse. By making data the hero instead of just another prop, Datafy isn’t just adding another tool to the newsroom, it’s handing viewers a quiet, powerful filter in a world screaming for attention.
Digital
AI drives 92 per cent surge to 15M views across India’s open web
Taboola data shows rising AI curiosity reshaping digital consumption trends
MUMBAI: Artificial intelligence is fast becoming the internet’s favourite topic in India, with fresh data showing a sharp spike in audience interest across the open web.
Insights from Taboola’s Taboola Newsroom reveal that AI-related content generated more than 15 million pageviews over the past 90 days, marking a striking 92 per cent jump compared to the previous 45-day period. The surge signals a clear shift, with AI moving from niche tech chatter to mainstream digital curiosity.
The broader technology category is also seeing momentum, clocking around 1.7 million pageviews and a 27 per cent rise in engagement. However, much of that growth appears to be riding on the AI wave, as developments in artificial intelligence increasingly dominate tech narratives.
Within the AI ecosystem, newer players are quickly capturing attention. Content linked to Anthropic alone drew roughly 2.5 million pageviews, registering a dramatic 2,096 per cent surge. The spike reflects growing interest in alternative AI models and emerging competitors in the space.
Meanwhile, familiar names continue to hold steady ground. Coverage around ChatGPT generated about 1.2 million pageviews, underlining sustained curiosity as users explore practical applications, updates, and everyday use cases for generative AI tools.
Big Tech is firmly in the spotlight too. Content related to Meta attracted approximately 2.2 million pageviews, up 30 per cent, as audiences track its expanding role in AI infrastructure and innovation.
Taken together, the data points to a deeper shift in how audiences engage with AI. Interest is no longer tied only to big announcements but is evolving into a steady stream of exploration around tools, platforms, and real-world uses.
For publishers, this opens the door to richer storytelling through explainers and practical insights. For advertisers, it presents a chance to tap into a highly engaged, tech-savvy audience.
If the numbers are anything to go by, AI is not just part of the conversation anymore, it is leading it.
