MAM
NDTV 24*7 co-sponsors Dr Lester Thurow strategy summit
MUMBAI: English news channel NDTV 24*7 is the television partner for the indiatimes strategy summit that will showcase leading management guru Dr Lester Thurow.
Dr Thurow, the world’s leading authority on international markets and global competitiveness, will address registered invitees in New Delhi (Maurya Sheraton) on 20 August; and Mumbai (Hyatt Regency) on 22 August 2003.
Dr Thurow will talk about globalisation in transition: the power shift to knowledge based individuals, companies and nations. He will discuss ways to take advantage of global opportunities; and to create a sustainable competitive advantage in the emerging economic scenario.
A renowned economist and global scenario plotter, Dr Thurow is the Dean-Emeritus at MIT’s Sloan School of Management. He has been a professor of management and economics at MIT for more than 30 years. He has been an economics columnist for many national and international publications including The New York Times, The Boston Globe, Newsweek and Nikkei Business Japan. Professor Thurow is also a renowned CNN journalist.
Professor Thurow has been rated among the top three economists in the Accenture Ratings of Top 50 management gurus and business intellectuals of the world (the most widely acclaimed guide on business gurus), published in January 2003. He is the author of best-sellers such as The Zero Sum Society, Head to Head and Building wealth. He is on the board of leading global corporations.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
