MAM
NCRTC invites bids for indoor and in-train ads on Namo Bharat corridor
MUMBAI: If visibility is the game, the Namo Bharat Corridor is the new billboard in motion. NCRTC has invited bids to select a licensee for indoor and in-train advertising rights across the Delhi–Meerut stretch, opening the doors to one of the country’s most high-impact transit networks.
The tender covers around 1,800 square metres of station advertising space across key stops such as Sarai Kale Khan, Anand Vihar, Ghaziabad, Modinagar, Meerut Central, Begumpul and Modipuram. Digital screens have also been earmarked at major stations, adding a dynamic layer to brand displays.
The advertising offer goes beyond stations. Rights extend to 16 Namo Bharat trains and 9 Meerut Metro train sets, with multiple formats including fixed panels, digital screens, grab handles, seat headrests, glass panels and luggage racks. For brands seeking constant engagement, the trains promise uninterrupted visibility throughout the journey.
Spanning 82 kilometres through Delhi, Ghaziabad and Meerut, the corridor cuts through some of the NCR’s most crowded pockets. Its stations enjoy strong multi-modal connectivity with Delhi Metro, Indian Railways, ISBT and city buses, making them prime locations for high footfall and high recall.
With Meerut set to receive its own metro services on the same infrastructure, advertising potential is only expected to rise. Begumpul station, located in the heart of the city’s main market and serving both systems, is positioned as a hotspot for advertisers.
Since opening in October 2023, the corridor has already recorded around 1.88 crore passenger journeys, signalling strong adoption and rising ridership. With full operations across the entire route expected soon, brands have an opportunity to tap a captive and growing commuter base.
The licence period runs for 10 years, and detailed tender terms are available on the NCRTC website.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
