Ad Campaigns
NBA launches campaign for live primetime broadcast in India
MUMBAI: For the second consecutive season, the NBA will schedule a weekly game for live primetime broadcast in India every Sunday evening on SONY TEN 1. In conjunction with the primetime games, the NBA has launched a video campaign which highlights the differences of watching and enjoying the game in the morning and at primetime.
The film features the journey of a fan who usually starts off watching the game alone on his couch with a cup of coffee however during NBA Primetime Sundays, given the evening time band, his experience of watching the game changes where he is seen in his stylish sneakers and apparel, cheering for his teams with friends at a local bar. The video captures the joy of a fan being able to watch NBA Games at primetime along with game highlights from the season.
LINK: NBA Primetime Sunday Games
This builds on the league’s NBA Primetime Sundays campaign, a weekly live game on Sunday evenings in Africa, Europe and India. The five weekly primetime games airing from 10 March – 7 April in India will feature some of the most popular teams in the league including the L.A. Lakers, Milwaukee Bucks and Toronto Raptors.
The NBA and sports cluster of SPN will continue customised, local live NBA wraparound show ‘NBA Primetime Sunday’ before and after the prime time games to bring viewers closer to the game. The program will be hosted by a panel of basketball experts that will provide analysis and insight on all the latest NBA news. More than 120 million viewers tuned-in to NBA programming over the course of the 2017-18 NBA season and more than 3.9 million viewers tuned-in to the 2018 NBA Sunday games.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
