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NBA AND MCDONALD’S ANNOUNCE MARKETING PARTNERSHIP IN INDIA
MUMBAI: The National Basketball Association (NBA) and McDonald’s today announced a partnership to introduce NBA-themed promotions and interactive NBA Experience Zones in select McDonald’s locations in 39 cities across India.
From Nov. 14 till Dec. 12, McDonald’s will give away an NBA-branded basketball with every family meal purchase at any McDonald’s restaurant in the West and South region while stocks last. McDonald’s will also introduce NBA Zones in more than 30 outlets, providing fans the chance to experience the atmosphere of being at an NBA game through a range of interactive experiences.
“We at McDonald’s believe that playing sport is crucial to the overall development of children,” said Seema Arora Nambiar, Sr. Vice President of Strategy, Innovation and Capability, McDonald’s India. “Globally McDonald’s is associated with various sports and this Children’s day we are partnering with the NBA to encourage children to step out and play to have fun and create happy childhood memories.”
“We are excited to partner with a global iconic brand like McDonald’s,” said Yannick Colaco, NBA India Managing Director. “This campaign with McDonald’s is a perfect way for us to deliver new and engaging NBA experiences to our fans.”
McDonald’s in India aims to convey the message of encouraging kids to be more active and participate in sports. The family meal was created with McDonald’s core values of sharing in mind, and consists of a Burger, Naan, Rice Bowl, French Fries, Potato Wedges, two servings of Coke, as well as a Dessert.
