Ad Campaigns
Nawazuddin Siddique says to ask the right questions when buying insurance
Mumbai: General insurance company HDFC Ergo has released a new TVC campaign ‘Poochoge toh aapko milega sahi jawaab’, urging consumers to ask the right questions while buying general insurance. The two-film campaign features brand ambassador Nawazuddin Siddiqui in a double role.
Conceptualised by Mullen Lowe Lintas, the film communicates the benefits and services provided by HDFC Ergo across their plethora of insurance products related to health, motor and travel amongst others. Furthermore, the campaign also highlights that Indians are inherently curious and inquisitive by nature but when it’s about buying the right insurance policy, they don't make an informed decision, often due to lack of awareness.
Raat Akeli Hai star Nawazuddin Siddique said, “Insurance plays a very important role in our financial wellbeing. It helps in providing financial security for you and your loved ones when needed most. It was a beautiful experience partnering with HDFC Ergo, it helped me in being a part of an initiative creating awareness among people about getting our knowledge right when it comes to insurance.’’
The film also communicates the fact that a well-comprehensive insurance policy provides peace of mind and helps in overcoming difficult situations. In testing times, the right kind of insurance will always protect an individual from digging into their savings.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
