MAM
Navyasa By Liva unveils their AW’23 collection – The Garden of Eden
Mumbai– Navyasa By Liva, a contemporary saree and women’s wear brand, announces the grand unveiling of their AW’23 collection – The Garden of Eden. This highly anticipated collection is designed to cater to the modern woman, offering a mesmerising blend of ethereal prints and chic designs that weave a vibrant and colourful story. Navyasa By Liva focuses on creating effortlessly elegant pieces that are lightweight and fluid, empowering women to embrace their true selves.
Elli Avrram, a popular actress and dancer, walked as the showstopper for the collection launch at a recent fashion week. She adorned a floral saree combined with foil decoration from the new collection looking stunning in red. She looked comfortable yet extremely stylish in the fluid and fashionable crepe saree that was draped on her like a second skin.
The Garden of Eden has a diverse selection of versatile and genuine pieces curated by Na. The collection draws inspiration from the unparalleled beauty of nature and showcases an exquisite range of outfits adorned with imagery of natural wonders. The colours and patterns on these garments are reminiscent of a kaleidoscope.
Right from work wear, and festive wear to evening glam; the collection has something for every occasion. The sarees have a wide range of options including modern, textured, artistic, traditional, embellished, and patterned made with premium fluid Liva fabrics. These simple yet elegant pieces are perfect for those who want to wear a saree that is comfortable yet high on style quotient.
Co-ord sets remain a raging trend and the Garden of Eden collection has some select pieces that are designed to stand out in a crowd. The one-shoulder Kaftans, Jumpsuits, Tunics, and embroidered Kaftans exude elegance.
Commenting on the collection, Birla Cellulose, Aditya Birla Group chief marketing officer ManMohan Singh, said, “With this collection, we look forward to fulfilling the aspiration of modern women who want high-fashion outfits that are easy to wear and move in. The entire collection is sustainable, of natural origin & skin friendly.”
The collection features a diverse range of fibres, weaves & motifs coming together to create a harmonious range of sarees & apparel, suited for the festive season. The collection boasts bold prints and wearable silhouettes that not only exude fashion-forwardness but also practicality. What sets this collection apart is its thoughtful craftsmanship using sustainable Liva fabrics, derived from nature, thus showcasing a commitment to preserving the environment.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
