MAM
Navnit Nakra to spearhead OnePlus India operations
Mumbai: Global technology brand OnePlus has elevated its vice president, chief strategy officer, and head of sales in India, Navnit Nakra, to the role of OnePlus India CEO and head of the brand for India region.
As part of this new senior leadership role, Nakra will spearhead the company’s business operations and overall strategy for the India region, said the statement.
“Navnit has successfully led the strategy and sales operations at OnePlus India, and our team has gained immense growth under his leadership,” stated Oppo chief product officer and OnePlus founder Pete Lau. “India continues to be an important market for OnePlus, and we continue to focus on our India community’s needs as we work towards building a newer, more innovative ecosystem of products and services. Therefore, I am confident that Navnit will play a pivotal role in leading the future business operations effectively in the region.”
Nakra’s journey with OnePlus India began in February 2020 as the vice president and chief strategy officer, wherein he drove the corporate strategy plans as well as key strategic partnerships that are vital to the India business. He went on to also oversee the sales operations of the company in the region, taking on the additional role of head of India sales over the past year.
“Over the last eight years, OnePlus emerged as a leading technology brand for industry-first innovations. These efforts have been led by our talented and committed India workforce that embody our ‘Never Settle’ spirit towards our business in India,” said Nakra. “With the next phase of growth, I am excited for the opportunity to further drive the growth of OnePlus, as we continue to deliver the best of our flagship technology and build our affordable premium ecosystem portfolio to bring cutting-edge products to our community in India.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
