Brands
Navneet’s ‘salute the tr’ wins hearts nationwide on teacher’s day
MUMBAI: This teacher’s day, classrooms were quiet but the school grounds were full of heart. In a touching twist, Navneet education launched its newest campaign Salute the tr, swapping words of thanks for a powerful, silent salute that brought teachers to tears.
The campaign film begins with puzzled teachers stepping into empty classrooms, only to be guided outside. There, waiting in rows of perfect discipline, are their students. What follows is a spine-tingling moment as every child raises their hand in unison, offering a crisp salute to the mentors who shaped their minds and lives.
The gesture is as simple as it is profound. No speeches. No slogans. Just respect made visible.
With Salute the tr, Navneet Education, one of India’s most trusted educational brands, is calling on schools across the country to make this tradition a part of every teacher’s day. It’s a move from individual gratitude to a nationwide movement, built around a collective show of respect that speaks louder than any bouquet or greeting card.
Navneet education, director of marketing & sales, Devish Gala shared the vision behind the campaign,
“Teachers are the real architects of society. With this campaign, we wanted to create a moment that captures their importance in a way that words simply can’t. A salute is universal, respectful, and unforgettable.”
Kasperx marketing, co-founder and cbo, Ravi Sangtani summed it up perfectly, “Salute the tr. turns appreciation into action. It’s a moment that can become a movement. Just like uniforms or morning assemblies, let saluting teachers become part of school tradition, a small act that leaves a lasting mark.”
Navneet has long supported India’s educators with learning tools and content, but this time, it’s handed the spotlight to the students, showing how a classroom of grateful hearts can say more with one salute than a thousand thank-you notes.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
