Ad Campaigns
Navneet launches student outreach campaign with its first-ever TVC
MUMBAI: India’s oldest and most preferred brand for, Supplementary study material and other educational products, Navneet Education today announces the launch of its first-ever TVC in Hinglish and Marathi #ConfidentHarDum and #ConfidentNehmi empowering students to become confident in their daily studies. Established as a major force in imparting knowledge to the budding future leader, Navneet with its upcoming TVC purports to resolve the day-to-day hassles faced by students in finding the apt study material.
Set in the backdrop of present educational scenario, the ad film portrays the story of Bunty who faces plethora of issues like unorganized content, inability to keep pace with both tuitions and school syllabus and no clarity on what to study despite having abundant study material. This leads to Bunty’s stumbling confidence for which he is unable to cope up with the pace. However, with a Navneet Digest in hand, he gradually regains his confidence and thus finds the content comprehensive as well as beneficial.
The campaign highlights the dilemmas with reference to of figuring out the correct study material not only among students but also their parents, and tutors. Launched in Hinglish and Marathi the campaign will also run on digital platforms thus reaching out to all audiences in the education ecosystem.
Speaking on the launch of the brands first TVC, Devish Gala, Head of Branding, Navneet Education, said “Education is a vital aspect in developing an individual and the foundation of nation at large. At Navneet, we have always believed that education is concerned with development and as a result, it shouldn’t be looked upon as a burden. Integrating this belief with our brand’s vision of providing highest quality of educational products and services to customers in the language/medium of their choice, our new campaign #ConfidentHarDum showcases the numerous issues faced by students today and how Navneet as a brand has been a trusted partner in such times. Analyzing the overall marketing statistics and the importance of delivering timely communication, we decided to launch our first-ever TV campaign considering it gives us the opportunity to connect with our consumers directly and is also a the medium of effective communication.”
Conceptualized ad created by The Minimalist, the TVC aims to reach out a vast number of audience and establish that Navneet Digest can be the true companion for every student and teacher looking for apprehensive study material. “Instilling a message in the minds of the audience becomes a lot easier when they feel connected. Re-establishing quality education, that is slowly becoming by-gone, is the need of the hour. Keeping these things in mind, we developed this insight that is pivotal in enlightening the audience about the role of confidence as well as the right study material for students.” said Akshay Samel, Creative Director, The Minimalist.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
