Ad Campaigns
Natureland Organics lights up this Diwali with their campaign #YeDiwaliSehatWali”
Mumbai: Natureland Organics, a leading brand in the organic food industry, is delighted to unveil its latest campaign, #YeDiwaliSehatWali. This campaign is ingeniously crafted to revolutionise the way Diwali, India’s cherished Festival of Lights, is celebrated. The initiative is a clarion call to the public to opt for healthier, 100 per cent natural and organic, unadulterated food products, that are free from pesticides and chemicals. To add to the festivities, Natureland Organics is also offering up to 25 per cent discount on their products.
Diwali is not just a festival; it’s an emotion deeply ingrained in the Indian psyche. It’s a time when families come together, and the air is filled with the aroma of traditional sweets. The exchange of sweets with loved ones is a time-honoured tradition that adds a layer of sweetness to the festival. However, this sweetness is often tainted by the alarming prevalence of adulterated food items. According to data from the Food and Consumer Affairs Ministry, between 2018 and 2022, nearly 4.7 lakh food samples were analysed, and an unsettling 1.2 lakh were found to be non-conforming. Furthermore, last year’s data revealed that out of 1,72,687 food samples examined, 44,421 were non-compliant with FSSAI standards.
“Diwali has always been synonymous with joy, lights, and of course, sweets. Our forefathers celebrated this festival with pure, homemade and unadulterated sweets. The #YeDiwaliSehatWali campaign is our endeavour to bring back that authenticity and purity. We want to ensure that people celebrate this joyous occasion without any health concerns,” said Natureland Organics managing director and founder Arvind Godara.
For a thoughtful and conscious Diwali celebration, Natureland Organics offers a wide range of organic products allowing consumers to curate their customised hampers for their loved ones with various wholesome options like jams, honey, juices, tea, amla candy, cornflakes, dry fruits, quinoa, and more. This not only adds a personal touch to the festivities but also aligns with the campaign’s core message of promoting healthier choices. Additionally, customers can choose a variety of organic products from Natureland Organics to make homemade sweets and snacks using pure ingredients such as kaju, ghee, besan, sugar, flour and more not only for the health-conscious but also for individuals with a sweet tooth. Celebrate this Diwali with the essence of wellness and togetherness of organic food.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
