Ad Campaigns
National Geographic India launches ‘Mission Clean Air’ campaign
Mumbai: This National Pollution Control Day, National Geographic India, a brand with a rich legacy of authentic, impactful storytelling, has launched the ‘Mission Clean Air’ campaign to spread awareness about air pollution and its ill effects. The campaign aims to educate audiences about the power they hold to drive change and take adequate steps to curb it.
The campaign comprises of a series of thought-provoking content about the air emergency affecting all of us. It will highlight the journey of changemakers like Tejas Sidnal and Vidyut Mohan, whose extraordinary endeavours have reshaped our world for the better. They will passionately recount their transformative journeys, motivating audiences to be catalysts for positive change in the air we breathe. The brand also plans to integrate the campaign through its TV channel with the documentary ‘Airpocalypse’ and release a series of informative content across its social platforms, aiming to inform and engage the masses about this pressing issue from 1 to 6 December.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
