Ad Campaigns
Nat Habit Unveils New Chapter of ‘Breathe Life Into Your Beauty’ campaign
Mumbai – Nat Habit unveiled the next phase of its “Breathe Life Into Your Beauty” campaign. In this chapter, Nat Habit unleashes the power of fresh Ayurveda with modern storytelling and latest technology to help consumers unlock the full potential of ayurvedic beauty solutions. The campaign weaves together two central elements: collaborations with artists and creators across diverse fields and the launch of VeDHA, a tool for skin- health assessment.
As part of its launch campaign, Nat Habit has joined forces with content creators Kirti Bhoutika, Upasana Madan, and Prakriti, each bringing her own craft and perspective from diverse backgrounds—like dance, culinary arts, and travel. These creators embody the campaign’s philosophy of infusing life and energy into beauty. Their stories bring forth a unique perspective to the narrative, showcasing how Nat Habit’s meticulous approach from ingredient selection to controlled processes aligns with their own attention to detail, finesse and habitual practice of their craft that culminates into breathtaking expertise. Each of these women—whether performing, creating, or inspiring—has perfected her craft with dedication and precision, embodying the same authenticity that Nat Habit champions in its fresh Ayurveda offerings. Their journeys highlight the power of pure, carefully crafted solutions that keep them radiant and resilient.
Among the content creators, Dancer and Artist Upasana Madan shared her thoughts on the campaign’s resonance with her own art: “For me, dance is about channelling energy and bringing each movement to life. With Nat Habit’s ‘Breathe Life Into Your Beauty’ campaign, I see the same philosophy being applied to beauty. My performance is an artistic representation of how Nat Habit’s natural formulations rejuvenate our routines, working deeply to nourish and enhance from within, harmonizing with our natural rhythm for glowing, healthy skin.”
Culinary master and MasterChef India season five winner Kirti Bhoutika also shared her perspective: “Fermentation is such an incredible process—whether in my kitchen or in Nat Habit’s formulations. It breaks down nutrients for better absorption, making the simplest ingredients truly impactful. Just as my kanji brings life to the gut, Nat Habit’s Navdha Shampoo uses fermentation to enhance bio-availability, nourishing hair right from the roots.”
“In today’s beauty landscape, there’s often a gap in understanding just how powerful natural ingredients can be when used with precision,” said Nat Habit co-founder Swagatika Das. “VeDHA is designed to bridge this gap, placing Ayurveda in a scientific context, in a language that the consumer understands, breaking away from the traditional narrative of Ayurveda. Our aim is to reinterpret Ayurveda for the Indian consumer, who is rooted yet modern. This reinterpretation is also reflected in the creators we are collaborating with – a kaleidoscope of pure art and modern lifestyle that come together to reflect the essence of Nat Habit”.
Chief marketing officer Ankita Srivastava stated, “The second phase of “Breathe Life Into Your Beauty” campaign marries the art of beauty and the science of Ayurveda. Each creator’s story underscores the meticulous attention to detail that goes into their craft as also into every Nat Habit product, breathing life into beauty – a brand – trust building exercise through story telling. On the other hand VeDHA is a demonstration of skin health and cellular age that weaves back into the central idea of fresh Ayurveda working effectively at the cellular level.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
