Ad Campaigns
Nasher Miles rolls out Pride campaign with Myntra and Lauren Robinson in full colour
MUMBAI: Airports often mark endings and beginnings, but this June, Goa Airport saw something more—a bold, unmissable celebration of Pride rolling down its baggage belt. Indian travel brand Nasher Miles and fashion giant Myntra joined forces to launch a flamboyant campaign titled ‘Show Your Colour With Pride’, aimed at making space for authenticity, individuality, and queer self-expression.
The campaign goes far beyond rainbow-washing. Instead of putting on a colourful front, it hands over the mic—quite literally—to Lauren Robinson, an actor, voice artist, drag performer and proud LGBTQIA+ creator. Robinson’s presence at the centre of the campaign is a deliberate and powerful choice, offering representation not just through aesthetics but through storytelling.
“Colour has always been more than a vibe. It’s been my resistance. My expression. My truth”, they shared, embodying the spirit behind the collaboration. With their bold styling set against Nasher Miles’ Zanzibar collection, the visuals balance vibrant expression with purpose.
The Zanzibar range, known for its vivid colours and matte finishes, becomes a metaphor here—not just luggage, but luggage with a voice. And that voice says things like: “Labels belong on luggage, not people”. The campaign’s visuals feature stark white backdrops that let colour—and identity—do all the talking.
To amplify the message beyond screens, the brand turned Goa Airport’s baggage claim into a vibrant Pride-themed carousel, complete with rainbow stripes. The spectacle, captured on travellers’ phones and shared organically across Instagram and influencer pages, brought the campaign out of the ad studio and into everyday life.
This was not a one-and-done stunt. The campaign unfolded across digital creatives, influencer-led videos, and vox pops designed to ignite candid conversations around queerness, confidence, and colour. The carousel activation made the message unmistakably clear—this wasn’t about products; this was about presence.
“Nasher Miles stands for colour. The alignment with the Pride community to celebrate their colours felt like a natural extension. And having Myntra as a partner helped us make it larger than life with the airport activation”, said co-founder & head of marketing Shruti Kedia Daga.
The campaign now lives across Nasher Miles’ digital platforms, Myntra’s homepage, and in hundreds of reels and posts under the hashtag #SHOWYOURCOLOURWITHPRIDE. If you happened to pass through Goa Airport recently, you might’ve found more than just your suitcase—you may have found a little pride in motion.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
