MAM
narrative ropes in Rajdeepgiri Goswami as creative director
Mumbai: narrative, a branding and communication agency has appointed Rajdeepgiri Goswami as its creative director – art. With an illustrious career spanning 15 years, Goswami brings a wealth of expertise in steering the complete creative trajectory of brand campaigns. Prior to joining narrative, he held pivotal roles at globally renowned agencies including Ogilvy, Leo Burnett, Publicis, and Plan B. Notably, his tenure as creative director at Wildcraft also afforded him invaluable insights from the client-side, enriching his creative odyssey.
Goswami holds a Bachelor of Fine Arts degree from the esteemed Maharaja Sayajirao University of Baroda, an institution renowned throughout Asia for its mastery in Fine Arts. Beyond the canvas of design, he is also associated with many noble causes, having founded the KA-KHA-GA Foundation, a non-profit organization dedicated to empowering special-needs children through education. Additionally, his innovation shines through the Tenpoints Braille, a pioneering marvel simplifying Braille reading. He not only has a strong design prowess but is equally attuned to creativity, empathy, and an unwavering desire to infuse the world with inclusivity and beauty.
Commenting on the new appointment, narrative founder Rohit Varma said, “narrative has been focused on brand development, communication and campaign strategy as its core service offerings, and I believe Rajdeepgiri will add huge value to the organisation. His skills and experience will help the internal team and the organisation’s positioning in the market. We are expanding, and getting talent on board who are passionate and driven to do more. We are aiming for excellence in design and we welcome Rajdeepgiri onboard to join us in this mission.”
Speaking on his appointment, Goswami said, “narrative works on a range of projects with a variety of clients, which will allow me to learn and improve in other areas of design. It features creative spaces that inspire designers to be imaginative and take chances. Having collaborative workspaces where designers can come together to build solutions for clients is a terrific method for me to learn while also improving my talents. I am committed to making a significant contribution to the current design process by using my skills and perspectives. I’m thrilled by the prospect of working on fresh and fascinating projects in the future. These opportunities not only provide opportunities for personal and professional development but also allow me to collaborate with a dynamic team to bring new ideas to life. I also look forward to working with Rohit, who is a great mentor. I have a lot to learn from his expertise.”
Goswami will be based in Bangalore.
MAM
Marengo Asia Hospitals appoints Pallavi Mishra as PR head
15 plus years experience; joins from Kaizzen to lead reputation and comms strategy.
MUMBAI: In the business of healing, words matter almost as much as medicine and Pallavi Mishra is stepping in to script the next chapter. Marengo Asia Hospitals has appointed Mishra as head of public relations & communications, bringing on board a communications professional with over 15 years of experience spanning consulting and agency-led mandates. The move signals a sharper focus on narrative-building as the hospital network expands in an increasingly competitive healthcare market.
Mishra joins from Kaizzen, where she served as director – PR. Her previous roles include senior consultant at First Partners and senior manager at Percept India, where she worked across strategy, crisis communications, media relations, and public policy. Her career has largely centred on helping organisations manage reputation while navigating scale, scrutiny, and transition.
In her new role, Mishra will oversee brand reputation across all verticals, with a mandate to strengthen Marengo Asia Hospitals’ public narrative through consistent and meaningful brand-building efforts.
Announcing the move on Linkedin, she noted that the role brings together her interest in healthcare communications, storytelling, and purpose-led branding, adding that she looks forward to contributing to the organisation’s focus on patient-first care, accessibility, affordability, accountability, and innovation.
The appointment comes as Marengo Asia Hospitals continues to scale its presence, with the addition of a seasoned communications leader expected to bring greater coherence to its messaging while aligning closely with its patient-centric positioning.
