Ad Campaigns
Narayana Health SRCC launches 360° campaign celebrating parental instincts
Mumbai: Narayana Health SRCC Children’s Hospital is to announce the launch of its latest campaign in Mumbai. This comprehensive 360-degree campaign celebrates the innate wisdom and instincts of parents, emphasizing the trust they place in Narayana Health SRCC Children’s Hospital for their children’s wellbeing.
The core thought behind the campaign is the unwavering belief that parents inherently possess the wisdom and instincts to make the best decisions for their children. This campaign leverages the profound trust and confidence parents place in their judgment and extends it to their choice of healthcare provider. The consumer insight driving this campaign is the understanding that parents are deeply invested in ensuring their children’s health and will naturally gravitate towards institutions that they perceive as trustworthy, competent, and caring. By celebrating and validating the parental instinct to choose what is best for their children, Narayana Health SRCC Children’s Hospital positions itself as a trusted partner in paediatric healthcare, reinforcing its commitment to providing exceptional care and building a strong emotional connection with families.
Commenting upon the campaign Narayana Health chief marketing officer Dr Ashish Bajaj said, “At Narayana Health, we deeply value and respect the instincts and wisdom of parents when it comes to their children’s well-being. Our new campaign is both a celebration of parental instincts and a tribute to the trust that over 1.65 lakh parents have placed in us over the last 7 years. Via the campaign, we aim to reaffirm our commitment to being the healthcare partner that parents can always rely on for their children’s health and happiness”.
Narayana Health country head of brand & marketing Abhishek Misra said “Our latest campaign is a direct reflection of our deep understanding and appreciation of the profound instincts that guide parents in making decisions for their children. We recognize that parents trust their own judgment when it comes to their children’s health, and this trust is central to our campaign. By celebrating the innate wisdom of parents, we are not just promoting our services but affirming our role as a supportive and reliable partner in their journey of healthcare”
The campaign which shall run over 3 months, has been executed across multiple media formats including Print, OOH Media, RWA screens, Digital & social media amongst others to ensure widespread reach and engagement.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
