Ad Campaigns
Narayana Health launches ‘Apno Ki Fikar’ campaign
Mumbai: Narayana Health, a healthcare provider, has rolled out its latest multilingual 360-degree campaign, ‘Apno Ki Fikr,’ designed to highlight its all-encompassing care expertise Being a pioneer in cardiac care, Narayana Health emphasises its role as a healthcare partner across a spectrum of specialities including digestive, bone and spine care amongst others.
The core message of the campaign lies in timely intervention, with each story culminating in a loved one taking the initiative to search & connect with Narayana Health’s. The campaign showcases the extensive range of specialties reinforcing Narayana Health as a one-stop destination for all healthcare needs.
With over two decades of experience in healthcare, Narayana Health recognizes that people often neglect to address health issues like joint pain, digestive problems, or heart concerns until they become serious. Through a series of relatable and emotional stories, the campaign demonstrates how Narayana Health is uniquely positioned to provide seamless care for such everyday concerns, as well as for more complex medical needs.
Each film in the campaign shows a loved one stepping up to seek timely care for their family member, highlighting the convenience of Narayana Health’s toll-free helpline number and the ease of access to its specialists. Whether it’s bone & spine care, digestive, or advanced cardiac care, the films depict Narayana Health as a dependable partner for all health journeys.
Commenting on the campaign, Narayana Health Group chief marketing officer Dr Ashish Bajaj stated, “This campaign represents a significant milestone in our journey as a multi-specialty healthcare provider. From our humble origins as a single speciality hospital, Narayana Health has evolved into an integrated healthcare network offering comprehensive care across 30 specialities. The emotional resonance of the campaign, “Apno Ki Fikr,” underscores Narayana Health’s commitment to offering compassionate, specialized care for every medical concern.”.
Narayana Health country head of brand & marketing Abhishek Misra added ” This slice-of-life campaign pivots on the insight that people face health struggles but often procrastinate seeking care. Through these films, we aim to showcase not only the comprehensive medical treatment available at Narayana Health for every healthcare need but also highlight the convenience of reaching out to us through our toll-free helpline number, providing immediate access to our network of specialists. Narayana Health’s comprehensive approach to healthcare is reinforced through this campaign, offering peace of mind irrespective of the health issues.”
The ‘Apno Ki Fikr’ campaign subtly reflects the hospital’s dedication to providing expert care across a wide range of medical needs. The campaign will be visible across TV, print, radio, OOH, and digital platforms, ensuring its message reaches diverse audiences.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
