Brands
Naos India names Sanjay Sahu area MD: a new chapter for Bioderma’s growth story
MUMBAI: Naos India has announced the promotion of Sanjay Sahu to area managing director, Naos India (Bioderma), recognising his sharp strategic mind, dynamic leadership, and knack for driving stellar growth. With over two decades of industry experience, Sahu has been the force behind Bioderma’s impressive rise in India’s booming dermo-cosmetic market.
Sahu’s promotion isn’t just a pat on the back—it’s a mandate to make waves across south Asia, including Nepal, Bangladesh, and Sri Lanka. His mission? To unlock new growth, expand market access, and supercharge Bioderma’s doctor-led and digital-first models.
“I’m honoured to step into this role at such a transformative time,” Sahu said. “With our commitment to ecobiology and innovation, we’re set to redefine skincare for consumers while scaling accessibility and digital engagement.”
Under Sahu’s watch, Bioderma has become a star performer for Naos India, recording strong sales growth and market share gains. His playbook? Smart strategy, disciplined execution, and a relentless focus on innovation. Now, with his eyes on south Asia, Sahu will tap into new markets while staying true to Bioderma’s roots in ecobiology—a science-meets-skincare philosophy that respects the skin’s natural balance.
Naos, a pioneer in active cosmetics, is more than just a skincare brand. Founded in 1977 by pharmacist-biologist Jean-Noël Thorel, the company’s mantra—ecobiology—views skin as a living ecosystem, not a problem to be fixed. With its global footprint across 100 countries, including powerhouse brands Bioderma, Institut Esthederm, and Etat Pur, Naos continues to redefine skincare with science-backed solutions.
For Sahu, the challenge now is clear—scale new heights while staying true to the brand’s roots. With his track record, the future looks bright for Bioderma in South Asia.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
