MAM
Nano ‘celebrates awesomeness’ by breaking records
MUMBAI: Tata Nano’s latest TVC on ‘Celebrate Awesomeness’ has crossed five million views on YouTube in less than 30 days. It is the highest for any automotive brand TVC in India, till date.
Speaking on this milestone, Tata Motors vehicle business unit head-marketing communications Delna Avari said, “We are extremely proud of this achievement; it validates the Nano as a smart, peppy, and fun car which has found its way into the hearts of millions of young Indians through its bold and bravely uncompromising attitude. The consumer‘s voice has always defined India’s most innovative car as seen again with the all-new edition Nano. Our new ad campaign celebrates this awesome spirit of the Nano of living life on your own terms. There is a lot in store, with the new colourful TVC we have just begun our communication and we will soon roll out an activation programme to celebrate young achievers across genres.”
Conceptualised by vice chairman and CCO, Sam Ahmed and NCD Komal Bedi Sohal along with the team at Rediffusion Y&R. The commercial was directed by Oscar nominated Iranian-British director Mehdi Nowrozian of Ridley Scott Associates.
The TVC showcases the brand’s unique attitude to do things in a bigger, better, and different manner. It features Masaba Gupta, Sarah Jane, Ugesh Sarkar, everyone who embodies the spirit of ‘Awesomeness’.
MAM
Continental Tires appoints Nevin Aslan-Özkan as Managing Director for India
Finance leader to drive growth in passenger vehicle segment from 6 April 2026.
MUMBAI: Continental Tires has put a fresh pair of tyres on its Indian leadership and this time, they’re rolling with strong financial horsepower. The premium tyre manufacturer has announced the appointment of Nevin Aslan-Özkan as managing director of Continental Tires India, effective 6 April 2026. She succeeds Samir Gupta, who stepped down on 5 April 2026 for personal reasons.
Nevin joined Continental in 2017 and has held key leadership roles in Mergers & Acquisitions and Strategy & Business Development across EMEA and APAC. Since May 2025, she has served as Chief Financial Officer for Continental Tires India, shaping the company’s financial strategy and performance.
In her new role, she will lead the company’s growth agenda in India, with a sharp focus on accelerating its presence in the passenger vehicle segment. This appointment comes at a pivotal time, following the recent launch of the CrossContact A/T² tyre, the first market globally to receive this product and a €10.5 million (approximately Rs 100 crore) investment to strengthen Continental’s position, particularly in the ultra-high-performance (UUHP) segment.
Nevin Aslan-Özkan said, “India continues to be a strong focus market for Continental Tires. Guided by our ‘In the Market, For the Market’ approach, we will continue to deliver products and technologies designed for Indian roads.”
Samir Gupta, who joined Continental in 2012 and served as managing director since January 2022, was recognised for his significant contribution to expanding the brand’s footprint in India.
Continental is a leading global tyre manufacturer founded in 1871. The company generated sales of €19.7 billion in 2025 and employs around 78,000 people across 54 countries. Its Tires group sector, which includes premium car, truck, bus, two-wheel and specialty tyres, recorded sales of €13.8 billion in fiscal 2025 and employs more than 56,000 people worldwide.
With Nevin Aslan-Özkan at the wheel, Continental Tires India is clearly gearing up for a smoother and more aggressive drive in one of the world’s fastest-growing automotive markets. The road ahead looks promising.
