MAM
Nano ‘celebrates awesomeness’ by breaking records
MUMBAI: Tata Nano’s latest TVC on ‘Celebrate Awesomeness’ has crossed five million views on YouTube in less than 30 days. It is the highest for any automotive brand TVC in India, till date.
Speaking on this milestone, Tata Motors vehicle business unit head-marketing communications Delna Avari said, “We are extremely proud of this achievement; it validates the Nano as a smart, peppy, and fun car which has found its way into the hearts of millions of young Indians through its bold and bravely uncompromising attitude. The consumer‘s voice has always defined India’s most innovative car as seen again with the all-new edition Nano. Our new ad campaign celebrates this awesome spirit of the Nano of living life on your own terms. There is a lot in store, with the new colourful TVC we have just begun our communication and we will soon roll out an activation programme to celebrate young achievers across genres.”
Conceptualised by vice chairman and CCO, Sam Ahmed and NCD Komal Bedi Sohal along with the team at Rediffusion Y&R. The commercial was directed by Oscar nominated Iranian-British director Mehdi Nowrozian of Ridley Scott Associates.
The TVC showcases the brand’s unique attitude to do things in a bigger, better, and different manner. It features Masaba Gupta, Sarah Jane, Ugesh Sarkar, everyone who embodies the spirit of ‘Awesomeness’.
Brands
Raj Cooling Systems names Bhagyashree ambassador for Kiozy+
New air purifier line targets urban pollution with premium design
MUMBAI: As pollution levels continue to cloud India’s major cities, Raj Cooling Systems Private Limited has unveiled Kiozy+, a premium air purifier range designed to bring cleaner air indoors. Adding a touch of stardust to the launch, the company has appointed Hindi cinema actress Bhagyashree as the brand ambassador for the new line.
Positioned at the intersection of wellness and lifestyle, Kiozy+ promises to do more than simply filter air. It aims to create refined, breathable spaces for modern homes and offices, especially in tier 1 cities where winter smog and airborne pollutants often reach worrying levels.
Raj Cooling Systems, known for its home appliance portfolio, says the new range reflects its continued push towards smart, health-focused innovations. Under the leadership of entrepreneur Kalpesh Manubhai Ramoliya, the company is expanding into products that blend technology with everyday comfort.
Air pollution remains a pressing concern in India’s largest urban centres, where dust, allergens and microscopic toxins can compromise respiratory health and disrupt daily life. Kiozy+ has been engineered to tackle these challenges head-on, using an advanced purification system to filter harmful particles and circulate cleaner air throughout indoor spaces.
“At Raj Cooling Systems, we believe clean air is a necessity, not a luxury,” said Ramoliya. “With Kiozy+, we want families and professionals to take charge of their indoor environment and safeguard their wellbeing. This launch reflects our commitment to innovation and quality that genuinely supports healthier living.”
Bhagyashree echoed the sentiment, highlighting the link between air quality and overall health. “Clean air has a direct impact on immunity and wellbeing,” she said. “Kiozy+ combines intelligent design with elegant aesthetics to create spaces that feel both comfortable and healthy. I am pleased to be associated with a brand that puts wellbeing first.”
With Kiozy+, Raj Cooling Systems is stepping firmly into the wellness-driven appliance segment. The message is simple: when the air outside feels heavy, the air inside does not have to be.
