MAM
Namdev Finvest appoints Dominic Vijay Kumar as president & head of technology
Mumbai: Namdev Finvest, a leading Rajasthan-based NBFC specialising in MSMEs, green financing, and small business loans, has announced the appointment of Dominic Vijay Kumar as its president & head of technology. Bringing over 25 years of experience in technology innovation, Dominic will spearhead Namdev’s digital transformation, implement robust cybersecurity strategies, and drive projects that enhance business efficiency and customer satisfaction.
Kumar’s extensive leadership experience in the BFSI and NBFC sectors has earned him a reputation for designing and implementing IT infrastructure and operations that align with organisational goals. At Namdev Finvest, he will be pivotal in advancing the company’s technological edge, fostering operational excellence, and introducing transformative solutions to the financial sector.
Welcoming Dominic to the team, Namdev Finvest, chief human resources officer, Gagan Sharma said, “Dominic’s extensive experience in technology and leadership will be instrumental in advancing our mission to serve MSMEs with efficiency and innovation. We are thrilled to welcome him to the Namdev Finvest family.”
Expressing enthusiasm for his new role, Kumar shared, “Joining Namdev Finvest is an exciting opportunity to innovate and build robust technological solutions that empower MSMEs and drive financial inclusion. With its talented team, I am looking forward to contributing to the company’s vision for transformative growth.”
Dominic holds a bachelor’s degree in electronics and communications engineering and an MCA in first grade, along with several prestigious certifications, including the Advanced Global Leadership Programme by IIM Calcutta and a CyberSecurity Strategist Certification. He has also been recognised with numerous awards, including ‘100 Most Innovative CIO of India’, ‘ETNOW CIO of the Year’, and ‘CTO of the Year by Making of Developed India’, for his contributions to IT leadership.
With Kumar’s appointment, Namdev Finvest is poised to strengthen its technological framework and continue driving financial inclusion for MSMEs.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
