Brands
Nagma Chatterjee appointed general manager at LifeWear India
MUMBAI: LifeWear India has announced the appointment of Nagma Chatterjee as general manager, effective January 2025.
With over 16 years of experience in driving e-commerce growth strategies and managing profit and loss operations, Chatterjee is known for her expertise in online business development, brand building for e-commerce, and marketplace expansion on platforms such as Amazon and Flipkart. she has also been instrumental in implementing omnichannel strategies and optimising supply chains for operational efficiency.
Prior to joining Lifewear India, Chatterjee served as assistant general manager at Dr Batra’s Healthcare, where she led efforts to realign e-commerce strategies, reduce costs, and enhance margins. she has also held senior roles at Indo Count Industries and Alka Lifestyle, contributing to substantial sales growth and market expansion.
In her new role, Chatterjee will spearhead Lifewear India’s e-commerce strategy and operations, focusing on enhancing customer engagement, product management, and driving sales growth through data-driven decision-making and technology integration.
Her appointment is seen as a strategic move by the company to strengthen its digital presence and optimise its e-commerce capabilities in the competitive market.
Brands
Hocco crosses Rs 530cr revenue in two years
Sauce.vc-led Rs 100cr raise values ice cream brand at Rs 2,500cr pre-money as quick commerce hits 20 per cent of sales.
MUMBAI: Hocco has just scooped a seriously sweet milestone crossing the Rs 530 crore revenue mark in just two full years of operations. The fast-growing Indian ice cream and indulgence brand announced it has raised Rs 100 crore in fresh capital led by Sauce.vc. The round values the company at Rs 2,500 crore pre-money and underscores investor confidence in its rapid scale and distinctive India-first approach.
Founder Ankit Chona said the brand’s success stems from solving real Indian challenges extreme summer heat, fragmented cold chains and culturally rooted tastes. “In India, product development doesn’t end in the lab. It only ends when it survives the street,” he noted. This philosophy has produced viral hits such as Aamchi mango ice cream, BIX cake-sponge sandwiches, the Oh cone and culturally relevant collaborations like Haldiram’s Barfi and festive Modak specials.
Hocco currently operates manufacturing facilities in Ahmedabad and Panipat with a production capacity of approximately 3 lakh litres per day, running near full capacity in peak season. The fresh capital will help expand this to around 4.5 lakh litres per day.
Quick commerce has emerged as a major growth engine, now contributing ~20 per cent of overall business and growing nearly 2x year-on-year. The channel has boosted product discovery, increased consumption frequency and helped extend ice cream beyond its traditional seasonal limits.
Sauce.vc founder Manu Chandra said, “At Sauce, we believe that when you chance upon an outlier business, you double down with stronger conviction. We see Hocco as just that.”
With a strong innovation pipeline, deeper distribution and continued focus on cultural relevance, Hocco is entering its third year aiming to capture even more mind space and market share. In a category long dominated by legacy players, this young brand is proving that the coolest way to win is to build for India’s realities, one scoop, one street and one satisfied craving at a time.
