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Nagendra Jaur is Converge Communications prez – South India
MUMBAI: Converge Communications, a specialist OOH agency, has appointed Nagendra P Jaur as president-South India division. He will commence his duties in the appointed designation from April.
In his new position as president-South, he will be spearheading the entire gamut of the Out of Home verticals of Converge Communications in the South.
Jaur said, “I am delighted to head a superb and diligent team of Converge Communications and I am confident that we will achieve the company‘s targets and work towards the brand image with the trust of our valued customers. My priorities will include improving and sustain the best strategies, developing human resource as well as excellence of delivery which will create the end result of the company being the leading media establishment in India.”
Jaur was VP South India in Mudra Marketing Services (a division of Mudra Advertising). Fondly called as “Nagi”, he is an experienced war horse known for his deliveries and commitments towards the brands.
Converge Communications founder director Amitabh Sanyal said, “It gives me immense pleasure to welcome Nagendra Jour on board as the President South region. And I hope that this association shall remain a stepping stone and will create history with each passing moment as an on-going partnership. With his noteworthy expanse of industry exposure, at this juncture when we plan to expand our operations unbound, we positively wish to leverage the bandwidth of our Southern Business Division with a steep growth in sight soon under his leadership.”
MAM
Nissin and Chhota Bheem team up for new masala noodles
Popular children’s character enters instant noodles category with fun digital twist.
MUMBAI: Chhota Bheem is about to make snack time even more heroic this time, with a bowl of noodles. Green Gold Animation, the creator of India’s beloved animated character Chhota Bheem, has partnered with Indo Nissin Foods to launch “Nissin Chhota Bheem Masala Noodles”. The new kid-friendly variant combines Nissin’s trusted taste with a mild masala flavour tailored for young consumers.
Each pack includes a QR code that unlocks the “Nissin Funtastic Playzone”, an interactive digital platform offering up to 15 Chhota Bheem-themed mobile games. The games are designed to provide short, engaging, and responsible play experiences, extending the Chhota Bheem universe beyond the screen.
India’s instant noodles market is estimated to be valued at nearly Rs 10,000 crore in 2025, growing at close to 10 per cent year-on-year, with the highly affordable segment accounting for nearly 85 per cent of the total market. The new product enters this competitive space with a focus on strengthening appeal among children and family households. It will be available across general trade and modern retail outlets nationwide.
Green Gold Animation founder & CEO Rajiv Chilaka said, “Our collaboration with Indo Nissin Foods is a meaningful step in expanding the Chhota Bheem universe into everyday consumer spaces. By combining Nissin’s product strength and retail reach with our storytelling expertise, we are creating an experience that goes beyond the screen.”
Indo Nissin Foods chief marketing officer Daisuke Okabayashi added, “With the launch of ‘Nissin Chhota Bheem Masala Noodles’, we are uniting the incredible appeal of Chhota Bheem with the great taste and trust of Nissin for kids. The addition of the Nissin Funtastic Playzone further elevates the experience through engaging and responsible play.”
This partnership marks a strategic brand extension for Green Gold Animation, moving Chhota Bheem deeper into daily family consumption habits while reinforcing its position as a multi-format Indian IP with long-term relevance.
In the highly competitive noodles aisle, Chhota Bheem is bringing his signature energy and courage this time, to help little ones enjoy a fun, tasty, and playful snack. The hero of Indian animation is now ready to conquer lunchboxes across the country.
