Ad Campaigns
myTrident rolls out ‘My Love for Home’
Mumbai: Homes are no longer just the place we eat and sleep in or return to from a busy day at work. It has evolved into multi-functional living, turning this space into a true escape, a retreat from the outside world where one can relax and unwind and forget about everyday stresses. myTrident, one of the largest state-of-the-art and integrated home textiles manufacturers globally has come up with a new campaign #MyLoveForHome under its brand myTrident.
Featuring actress and TV host Roshni Chopra, the brand has rolled out engaging social media video series captivating home decor enthusiasts to curate their home spaces that define their unique personality. Giving a sneak peek into actress’ bedroom, the film showcases her love for home featuring Trident’s latest collection of Indulgence bedsheets crafted with luxurious finish coupled with superior quality and fine designs. Thereby, presenting an alluring space that exudes luxury and a perfect dream at-home retreat by injecting some opulence with statement interior design choices.
Expressing her excitement about the collaboration, Chopra said, “To me, home is more than just four walls. It’s a place where I can disconnect from the outside world and reconnect with myself. It’s a place where I can be myself. And I love how myTrident home décor products help me in creating a space that represents my personality and style. They’re excellent in quality, opulent, and chic, and help me create a home that I enjoy returning to. I couldn’t be more thrilled to be a part of myTrident’s #MyLoveForHome campaign.”
The #MyLoveforHome series by myTrident encompasses three exceptional collections: Indulgence, Sanskriti & Nectarsoft. The collection features a captivating assortment of bed sheets, towels and luxury rugs representing the epitome of opulence and sophistication. Designed to accentuate the aesthetic appeal of any room, myTrident’s commitment to being a one stop solution for fashionable home décor items are perfectly embodied in these series.
myTrident provides affordable and accessible luxurious products featuring a wide range from towels, bedsheets, bathrobes, rugs, comforters and many more. Designed to provide its customers an easy shopping experience, the website offers a plethora of benefits that allow customers to save time and shop for the best price simultaneously.
The mesmerising presentation from Chopra with ‘My Love for Home’ series inspires the viewers to experience the luxury of Indulgence, carefully crafted to give one a feeling of opulence and comfort. The series helps the viewers get inspiration to create their own luxurious sanctuaries defining their unique love for home.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
