MAM
Mystifly appoints senior leadership team for next phase of growth
Mumbai: Mystifly, a travel technology provider for airlines and travel sellers, today announced the appointment of several highly experienced and capable executives to its senior leadership team. With this strategic move, Mystifly aims to accelerate organizational growth, reshape the air travel technology landscape, and solidify its global presence.
The new appointees are:
1. Dennis van Noord as chief business officer: With over two decades of sales, business development, and strategic partnerships expertise in online travel, Dennis van Noord will lead the commercial strategy at Mystifly. In this role, he will drive revenue growth and implement pricing strategies across various product lines, maximizing profitability while ensuring Mystifly’s continued success in a rapidly evolving industry.
2. Susan Carter as chief marketing officer: Susan Carter, who has over 20 years of strategic storytelling and leadership experience in global B2B technology companies, will develop and implement marketing strategies for the company. As CMO, she will enhance market presence, corporate and product brand, go-to-market strategy, and product success within the global airline industry.
Speaking of the appointment, Mystifly founder, CEO & MD Rajeev Kumar stated, “The appointment of the new leaders marks a pivotal step in our journey of driving global growth and innovation in the evolving air travel landscape. As we expand our horizons, especially with the recent launch of our flagship offering, the Smart Selling Platform (SSP), their wealth of experience will be instrumental. SSP represents a significant stride toward the future, addressing the complexities of multi-source airline content in today’s hybrid world. These leaders join us at a pivotal moment, supporting our vision to seamlessly integrate diverse content sources, enhance customer experiences, and establish Mystifly as a trailblazer in the industry. This strategic move reflects our dedication to providing scalable solutions for the air travel ecosystem worldwide.”
The new appointees (contd.)
3. Jeremy Jameson as vice president-Americas: With two decades of expertise in orchestrating new revenue streams, Jeremy Jameson is set to lead Mystifly’s client adoption, customer success, and business operations throughout the Americas. His vast experience in travel industry technology, including PSSs, GDSs, and new distribution channels, will contribute to Mystifly’s regional expansion.
4. Gaebler Lars as head-product: A dynamic executive in airline IT and commercial airline environments, Lars possesses extensive experience in ticket distribution, product design, and business strategy. His role at Mystifly will involve spearheading the change in ticket distribution in the airline ecosystem, focusing on product design, business objectives, and continuous change management.
5. Eugene Kalatsidis as head-airline connectivity & payments: Eugene is a results-driven professional with extensive global experience in the travel tech industry. His expertise in developing and adjusting global operations strategy, stakeholder management, and project and operations management positions him to lead Mystifly’s airline connectivity and payments efforts.
The above individuals join previously appointed leaders Farooq Ahammed M, head-people & culture; and Jibby Kollanoor, head-marketplace supply.
As Mystifly embarks on this transformative chapter with its strengthened leadership team, the organisation reaffirms its commitment to pioneering innovation in the dynamic landscape of air travel technology. The strategic appointments of the leaders signify a strategic shift towards a future where Mystifly will innovate, create, and drive enduring value for its global partners.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
