Ad Campaigns
MySchoolReviews.com launches #HerCourageLessons campaign
MUMBAI: #HerCourageLessons, the latest campaign by Isobar India, the digital agency from Dentsu Aegis Network, for MySchoolReviews.com, a school listing and reviewing website, is making parents question the way they are raising their girls. Parents, with love and care, are also unknowingly teaching fear to their daughters through their statements and actions. “Avoid going to certain public spaces”. “Don’t wear certain types of clothes”. “It’s not nice to talk back”. These statements come rightly under a blanket of concern, but inadvertently, what they also do is instill fear in girls.
The campaign has been launched with a series of 3 films. Taking influence from popular children’s rhymes, each film throws light on a prevalent fear that parents unintentionally pass on to their daughters. In addition, MySchoolReviews.com has especially created an Amazon Alexa skill that would allow parents to check whether they are fear training or courage training their daughters.
Talking about the campaign, MySchoolReviews.com co-founder and managing partner Lalit Mehra said, “Being courageous is the need of the hour for every girl. As responsible custodians, it is our duty to teach every girl in India to be fearless, confident and strong. Through #HerCourageLessons, we want to prove that teaching courage to daughters from a young age is possible.”
Isobar India executive vice president Gopa Kumar said, “I believe it’s a fantastic initiative by MySchoolReviews.com to bring out the prevalence of unintentional fear training by parents at large. We may not notice it but it is prevalent and is deep-rooted in what we teach to our girls. We need to move out of this and start teaching courage to our daughters so that the next generation is fearless and is not conditioned in stereotypes. Through a series of brand videos, #HerCourageLessons intends to raise awareness about the same. Along with Alexa skills, other unconventional techniques are being explored to push this message across to parents.”
Isobar India national creative director Anish Varghese stated, “This International Women's Day, we do not want to discuss the lives of only a few girls. Rather we want to create an impact on an entire generation. And all of this starts with a simple question to parents who are raising their girls – What are you teaching them – fear or courage? Data says that more than 63 per.cent of parents unknowingly teach fear to their daughters through their statements and actions. To make them aware of this, we twisted the very first lessons that kids learn and remember when they get old – the nursery rhymes. The happy visuals in the films show that teaching is unintentional while what you hear will take you by surprise. #HerCourageLessons, powered by MySchoolReviews.com, urges parents to re-look at the lessons they are teaching their girls from a young age so as to raise the brave girls of tomorrow.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
