Ad Campaigns
Myprotein launches ‘Tareeke Anek, Maksad Ek’ campaign
Mumbai: Myprotein has announced its upcoming Independence Day campaign, titled “Tareeke Anek, Maksad Ek.” The campaign aims to honour the diversity within the fitness community, where individuals from all walks of life contribute to making India a healthier and fitter nation. In line with the campaign, Myprotein will also open up exclusive discounts on the occasion of Independence Day and will also launch their new product range, namely, Keventers butterscotch & a variety of Clear Whey flavoured products. The sale will be live from 14 and 16 August 2023.
Encompassing a wide range of individuals, “Tareeke Anek, Maksad Ek” is a nod to fitness in all walks of life. From athletes representing the nation in international competitions like the Olympics, to Mothers looking to raise their children with a health-conscious mindset, the vision is to unite and celebrate the diversity and dedication to making a fitter India.
Partnering with Indian athletes & influencers like Jayesh Rane, Mukesh Gahlot, Jeet Selal, Sonali Swami, Shilpa Thapa, Rashmi Rai, Afreen Hyder & more, the campaign features some of the brightest and biggest stars in various disciplines across Football, Basketball, Cricket, Taekwondo, MMA & the Fitness community.
Having spearheaded the nutrition needs of the country for the past four years, “Tareeke Anek, Maksad Ek” will seek to push ahead and further motivate Indians to living their fittest lives.
Speaking about the initiative, Myprotein emerging markets & regional marketing manager Sanya Chhabra said, “Myprotein is thrilled to launch the ‘Tareeke Anek, Maksad Ek’ campaign, where we celebrate the incredible diversity of the fitness community in India. Our vision is to create a global health movement and engage Indians to live healthier & more fulfilled lives. Through this campaign, we aim to inspire and bring together individuals from different backgrounds, united by their passion for fitness and love for their country.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
