Brands
Myntra’s fashion film selected for La Jolla Fashion Film Festival
MUMBAI: A fashion film created by Myntra for the promotion of sportswear, featuring some of the leading global brands, has been nominated for the 10th La Jolla International Fashion Film Festival in California, to be held in July 2019.
Titled, ‘Stulkan’, which translates to, ‘The Girl’, in Icelandic, the film has been shot on-location at Iceland, by leading fashion filmmaker, Ajitesh Sharma and features collections from Nike, Adidas, Forever21, DC, and Wonder Woman. It is the second Indian film to be nominated in the world’s largest fashion film event, also known as the Cannes of Fashion Film Festivals, in its 10 years and competes with films from leading brands like, Louis Vuitton, Versace, Gurellian, Chanel, and Dior.
This fashion film is the first of its kind from any Indian company and Myntra has experimented with the idea of bringing aesthetics, storytelling and branding in the film. The objective is to make one aspire to be in sportswear, which is achieved through a subtle message of Myntra being the one stop shop for all leading sports brands in the country. Brands have conventionally promoted themselves by playing on their own powers, whereas multiple brands have been seamlessly integrated in this story, not only making it impactful, but also aspirational.
About the film:
Link: https://vimeo.com/316405354/722b3ea109
Shot at some of the most pristine locations in Iceland, the film documents the outdoor quests of an energetic young woman, dressed in modern active wear and sportswear, as she traverses across these locations. There are three different natural settings for different brands, a traditional Icelandic house with snowy mountains as backdrop, a typical Icelandic beach with a lighthouse as backdrop and an Icelandic stable with live horses in the backdrop. The film captures the essence of nature around her, evoking emotions in a very glamorous and fashionable manner.
This film was put up at the Fashion Film Festival & Awards circuit, at the beginning of 2019 and has been doing extremely well, since. Besides being invited for the La Jolla International Fashion Film Festival and nominated for International Fashion Film Awards, the film has won 3 major creative awards this year, they are, Rose Gold Award at Muse Creative Awards, Gold Award at Hermes Creative Awards and the Award of Distinction at Communicator Awards.
Brands
YFLO appoints Tania Nijhawan as president for 2026-27 term
Dentist-entrepreneur to lead women’s body amid rising focus on leadership
NEW DELHI: Young FICCI Ladies Organisation (YFLO), the women’s arm of FICCI, has appointed Tania Nijhawan as its president for the 2026-27 tenure, effective April 2026, at a time when conversations around women’s leadership in India are gaining fresh momentum.
A cosmetic and paediatric dentist with over 15 years of experience, Nijhawan is the founder of Udana Wellness, a multi-speciality clinic in Vasant Vihar known for its focus on advanced treatments and patient-centric care. She also serves as director at Nijhawan Group and is an active investor in start-ups across health, wellness and hospitality, including Nuts For Us.
Her academic credentials include advanced training from global institutions such as New York University, the University of Southern California and University College London, shaping her multidisciplinary approach across dentistry and wellness.
YFLO has long positioned itself as a platform for leadership, entrepreneurship and professional growth, bringing together women across industries to drive dialogue and collaboration. Under Nijhawan’s leadership, the organisation is expected to sharpen its focus on cross-sector engagement and meaningful, future-facing conversations.
Speaking on her appointment, Tania Nijhawan said, “YFLO has always stood for meaningful engagement and forward-thinking dialogue. I look forward to building a platform that not only encourages exchange of ideas but also actively supports emerging voices and creates opportunities for collaboration across sectors.”
She added, “The Women’s Reservation Bill, which seeks to reserve 33% of seats for women in the Lok Sabha and State Legislative Assemblies, is not just a policy shift, it is a generational opportunity. It acknowledges the urgent need for women to have a stronger voice in shaping the nation’s future. True progress lies not just in representation, but in enabling women to lead with agency, confidence and impact.”
As president, Nijhawan will focus on curated programming, high-impact industry conversations and initiatives that bring together women across disciplines. Her theme for the year, “Lead With Your Light,” signals a push towards purpose-led leadership and greater confidence among emerging voices.
Her appointment marks a new chapter for YFLO, one that aims to align leadership, enterprise and policy at a time when women’s voices are increasingly central to India’s growth story.
