Brands
Myntra’s ‘Big Fashion Days’ records 56% sales from tier 2 and 3 cities; witnesses 60% growth over last edition
Bengaluru: Myntra’s ‘Big fashion Days’, held between 29th September and 4th October, concluded with 1.9 million people shopping for 6.43 million items across categories, from over 3000 brands and 7 lakh+ styles. The ongoing festive season sale witnessed maximum enthusiasm from tier 2 and 3 cities and towns across the country contributing over 56% to the overall sale.
• 2.7 million orders placed • 35 pairs of footwear sold per minute during the sale • 50 women’s kurtas and kurta sets sold per minute • Men’s Tshirt sold every 2 seconds and a pair of jeans sold every 4 seconds • 500 lipsticks and kajals sold every hour
Men’s apparel registered a 50% growth over last edition with men’s tshirt being sold every 2 seconds and a pair of jeans sold every 4 seconds. Ahead of the festive season, women shopped for ethnic kurtas with 50 kurtas and kurta sets being sold per minute. In western wear dresses and jumpsuits were extremely popular. Beauty and Personal care registered a 95% growth over the last edition with over 3 lakh make up and beauty products sold across men and women. Kids wear witnessed the sale of 2.2 lakh units with kids footwear scaling well. Myntra Fashion Brands, with brands such as, Roadster, House of Pataudi, HRX, Anouk, Mast & Harbour and Taavi, contributed about 28% to the sale. Among accessories, watches and handbags were a favorite among shoppers, selling 35,000 and 77,000 units respectively. Bedsheets was the most popular item in home category.
Speaking on the occasion, Amar Nagaram, Head, Myntra Jabong, said, “The current edition of Myntra’s Big Fashion Days, welcomed the festive season with the choicest styles across categories and has by far been the biggest ever, witnessing 33% increase in orders over last year and registering 4.3 lakh new customers on the platform. We have recorded a 60% growth over last edition with 56% of the sales coming from Tier 2 and 3 cities. We saw a 32% increase in traffic over last edition with 1.9 million people shopping for 6.43 million items, making it their best festive season shopping experience to date.”
Myntra also registered 4.9 lakh new Myntra Insiders (members of loyalty program) during the course of the sale.
Brands
Doctor’s Choice launches Protein Muesli, signs Arshdeep Singh
New product offers 25g protein per 100g as brand targets clean nutrition
MUMBAI: Breakfast just got a bouncer and it’s aimed straight at the protein gap. Doctor’s Choice is stepping into the fast-growing nutrition arena with the launch of its Protein Muesli, alongside roping in Arshdeep Singh as its exclusive brand ambassador. The move signals a clear play for the high-protein, clean-label segment, where convenience is king and ingredients are under scrutiny. At the centre of the launch is a campaign film featuring Singh, built around a simple proposition: performance begins long before the pitch, it starts at the breakfast table.
Designed for digital-first audiences, the campaign leans into a snackable format tailored for Gen Z and fitness-focused consumers. It blends aspiration with everyday relatability, positioning the product not as a supplement, but as a routine.
The product itself is pitched as a functional upgrade to a familiar category. Doctor’s Choice Protein Muesli delivers 25g of protein per 100g, with no refined sugar or artificial flavours. It combines crunchy protein balls with a natural chocolate flavour, targeting consumers looking for quick, on-the-go nutrition without sacrificing taste.
Singh’s association goes beyond a typical celebrity plug. As one of India’s most consistent young cricketers, his image aligns neatly with the brand’s messaging around discipline, routine and performance qualities increasingly being mirrored in consumer food choices.
The broader strategy reflects a shift in the FMCG playbook. As consumers become more label-conscious and time-poor, brands are racing to position everyday foods as functional, not just filling. Doctor’s Choice is betting that protein-led, clean-label products can move from niche shelves to daily staples.
With this launch, the brand isn’t just selling muesli, it’s pitching a lifestyle upgrade, one spoonful at a time.
