MAM
Myntra to initiate new ad campaign
BANGALORE: Online fashion and lifestyle products retailer Myntra.com (Myntra) will launch a TVC and online campaign in April-May this year.
Myntra had earlier twice launched TVC campaigns to supplement its ongoing online communications. The brand has been betting big on online communications, and more specifically Facebook on which it spends a big portion of its mass media communication allocations. Myntra claims that its facebook site has over 700,000 fans.
Myntra.com says that it is among the Top 5 e-commerce companies with over 2,00,000 daily visitors to its site. It claims to have already reached out to 10,000 zip codes across the country and is constantly expanding its network to support the growing demand.
Said Myntra founder and CEO Mukesh Bansal, “We have built the largest catalog in fashion & lifestyle category with over 200 brands, have very extensive supply-chain capabilities including world-class warehouse in multiple cities and our own logistics network in large cities. We will continue to invest aggressively in our technology platform, supply-chain and the Myntra brand to rapidly scale the business.”
Bansal estimates the current online fashion and fashion products market at about Rs 10 billion and expects it to grow to Rs 100 billion over the next five years.
Myntra has received overall funding of $40 million through venture capitalists like Tiger Global, IndoUS, IDG & Accel Partners.
Brands
Acko CMO Ashish Mishra to exit in July
The digital insurer’s marketing chief, who helped build the brand over nearly five years, is heading for the exit.
Ashish Mishra is stepping down as chief marketing officer of Acko, with his departure confirmed for July. He remains in the role for now, and an official announcement from the company is expected shortly.
Mishra joined the digital insurance start-up in August 2020, making him one of the longer-serving marketing chiefs in India’s fintech and insurtech space. Over nearly five years, he played a central role in building Acko’s brand presence in the country’s fiercely competitive digital insurance market. More recently, he was closely associated with Acko Life’s Unmixed brand philosophy, a proposition built around pure protection products stripped of the investment components that have long complicated traditional insurance offerings in India.
Before Acko, Mishra spent over a decade at HSBC in a series of marketing leadership roles spanning the Middle East, including regional marketing manager for credit cards and advance propositions, brand and media manager, and marketing manager for retail banking. Earlier in his career, he worked on the agency side, serving as senior brand service manager at Lowe Lintas and as executive for brand communications at DDB Mudra Group.
His exit leaves Acko with a sizeable gap to fill at a time when the brand is pushing deeper into life insurance and doubling down on its direct-to-consumer positioning. Whoever takes the seat next will inherit a brand that Mishra spent five years building from the ground up. That is not nothing.
