Brands
Myntra to host its first-ever Creator Fest on 2 December
Mumbai: Myntra is getting ready for its first-ever on-site event for creators on 2 December in Mumbai as part of its long-standing commitment to empowering the creator ecosystem.
Ahead of Myntra’s 17th annual “End of Reason Sale,” the eagerly anticipated event “Creator Fest” will honour and recognise India’s well-known and adored content creators in the fashion and beauty industries (EORS).
The event highlights the importance and potential that it attributes to the creator phenomenon. Content creators are pivotal to Myntra’s social commerce journey because they seamlessly drive and integrate commerce via compelling content, thereby building adoption, stickiness, and engagement among discerning fashion-forward consumers on the platform.
The Creator Fest will be a grand celebration, with conversations, engagement, and fun galore.
EORS-17 specials will be offered by Myntra’s leadership, as well as EORS experience zones, where domestic and international brands will give a peek into their season’s merchandise with on-the-spot offers and more.
There will be a panel discussion where creators including Komal Pandey and Dolly Singh, Sushant Divgikr, and Ankush Bahuguna will have a conversation.
A meet-and greet session is organised for budding and established creators to network with each other and with brands.
Scintillating content creation and engagement zones will include super-interesting fashion and beauty experience zones and styling corners for creators to share content live from the event. At the conclusion of the festival, a popular Indie artist will perform.
The Creator Fest will give Myntra the chance to interact with its widely dispersed network of rapidly expanding influencers, celebrate their fame and fandom, and share opportunities for collaboration to speed up artists’ growth journeys. Thousands of fashion and beauty influencers are currently working with Myntra, providing them with a reliable income stream, training, mentoring opportunities, exposure to a variety of brand partnerships and campaigns, opportunities to grow their fan bases, and unrivalled access to a large pool of trendy and edgy fashion and beauty brands.
Some of the most notable influencers the platform has engaged with till date include popular fashion and beauty creators like Komal Pandey, Kusha Kapila, Santoshi Shetty, Riya Jain, and Malvika Sitlani, and lifestyle creators like Niharika NM, Danish Sait, and RJ Karishma, among others. Myntra plans to continuously grow its creator squad, currently comprising gen-z and creators from metro cities, from strength to strength.
Speaking on the launch of the creator’s day, Myntra Social Commerce senior director Arun Devanathan said, “This will be a landmark event for us and a fitting extension of our commitment to the creator economy. In the last year, our pioneering social commerce propositions, M-Live and Myntra Studio, have witnessed massive adoption from both creators and brands alike. Myntra continues to enable creators from the grassroot level, with initiatives such as Creators Pass, a first-of-its-kind shopping pass for budding content creators, further solidifying our brand’s position as the go-to platform for budding and established creators alike.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
