Brands
Myntra names Rajendran C as director of marketing insights
Consumer research lead steps up to drive sharper, data-led decisions
MUMBAI: Myntra has elevated Rajendran C to the role of director of marketing insights, strengthening its focus on consumer-led strategy as competition in online fashion retail intensifies.
Rajan, as he is widely known, has been leading Myntra’s consumer research and insights function since November 2022. In that role, he has overseen a team of researchers and analysts working to decode customer behaviour, track market trends, and translate insights into sharper business decisions aimed at improving the online shopping experience.
Announcing the move, Myntra director of marketing insights Rajendran C said, “Happy to share that I’m now Director – Marketing Insights at Myntra. Deeply grateful to all my mentors, leaders, and teammates, past and present, whose support and belief made this possible.”
He added that he is “looking forward to continuing to learn, build, and create impact in this next chapter,” signalling continuity in Myntra’s data-first approach to growth.
Before joining Myntra, Rajan spent close to six years at Wells Fargo, where he worked across consumer insights and market research roles, including leading programmes for the firm’s wealth and investment management business. His stint involved blending behavioural and survey data to deliver actionable insights while managing cross-border teams.
Earlier, he held leadership roles at Blueocean Market Intelligence, where he managed global client relationships and offshore research teams, and at PwC India, contributing to industry reports and thought leadership in the technology and private equity space.
Rajan began his career in market research at IMRB International, working on brand studies and client projects for major consumer and technology brands.
His elevation comes at a time when e-commerce platforms are leaning heavily on consumer intelligence to stay ahead, making insights not just a support function but a strategic driver. With Rajan at the helm, Myntra appears set to double down on turning data into decisions that resonate with shoppers.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
