Ad Campaigns
Myntra.com urges people to shop online
NEW DELHI: In the last few years, online shopping has become big. It has been a blessing in disguise for people in the small town India who got an access to many brands which were almost unreachable for them earlier. With its new television campaign titled “Ayega, Ghar Baithe Payega”, ecommerce portal for fashion and lifestyle brands Myntra.com is stressing on the convenience that online shopping gives. The theme of the campaign is “Real Life Mein Aisa Hota Hai Kya”.
The commercial was first launched on Myntra.com’s social media platforms Youtube and Facebook before being aired across major TV channels starting 30 November.
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The TVC establishes Myntra.com as the online fashion destination and positions it as one of the country’s most comprehensive online fashion stores. Demystifying the inbuilt inertias of shopping online, Myntra.com’s latest ad gives an innovative treatment to educate and captivate the audience on the perks of online shopping over offline.
The ad showcases a mammoth parcel being carried across crowded streets by a large number of Myntra delivery boys. The parcel gets ferried across the river, over the bridge and through tiny lanes to reach its final destination. The parcel upon arrival unveils the numerous fashion apparel and accessory options that Myntra.com offers its customers, reiterating its position as the one-stop-shop for fashion. The catchy background score picks pace through the journey and conveys advantages of shopping with Myntra.com in a simple, realistic manner.
Shot in Panjim, Goa, the film was directed by Nikhil Rao and produced by Jamic Films. The campaign was conceptualised by Agnello Dias from Taproot Agency.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
