Brands
Myntra bags master distribution rights for French Connection
Mumbai: Myntra Jabong Pvt. Ltd., a wholesale entity (‘Myntra’) has acquired the distribution and management rights for an acclaimed brand, French Connection and its sub-brand FCUK, further expanding its international licensed brand portfolio. As a part of the licensing agreement, Myntra will re-launch the brand in India, and assist French Connection and FCUK with wholesale distribution through a network of independent third-party franchise partners and authorised distributors. The UK-based fashion marquee will cater to the premium segment and sophisticated cohorts who look to elevate their everyday style. The brand is set to offer an extensive range of apparel across t-shirts, shirts, and jeans for men, and t-shirts, tops, jeans, and dresses for women.
French Connection was founded in 1972 by Stephen Marks and the sub-brand FCUK was started in 1997. The brand FCUK appeals to consumers who are young, fun, and quirky in style. The brand offers t-shirts with logo play, quirky street styles, and oversised silhouettes. French Connection offers a more modern, urban, chic, and sophisticated language for Men and Women, which elevates your everyday outfits.
The association with Myntra enables French Connection and FCUK to tap into the vast, diverse and ever-evolving Indian market by allowing Myntra to distribute its products on a wholesale basis, aiding the brand in establishing a strong consumer base via independent third-party franchise partners and distributors. Additionally, the partnership allows Myntra the sole right to design and distribute French Connection and FCUK in India, across all channels of distribution.
French Connection and FCUK will have an Online Brand Store (OBS) after its launch on Myntra, on 20 April. The brand will also have an extensive presence across Myntra’s social commerce propositions, M-Studio and M-Live to bolster its collection and strengthen its presence further.
French Connection Group chairman and director Apinder Ghura stated, “We are delighted to have engaged Myntra as our India licensee for French Connection and FCUK. I have every confidence in the Myntra team to enable a successful launch and promote the ongoing presence of the brands in India.”
Myntra senior vice president house of brands Nihal Rajan said, “We are excited to announce our licensing partnership with the global fashion powerhouse, French Connection and FCUK. Through this collaboration, Myntra will enable French Connection and FCUK to tap into the burgeoning Indian fashion consumer base and reach millions across the country including Myntra’s thriving Gen Z and Millennial cohort. With our technology-driven approach, fashion expertise, and in-house design capabilities, the association is poised to strengthen the brand’s presence further in the country.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
