MAM
MyMuse appoints Minhaz Fatima as head of Brand Communications
Mumbai: MyMuse, India’s leading sexual wellness brand, has appointed Minhaz Fatima as head of Brand Communications. This appointment comes in as the company looks to scale its business and brand marketing efforts across channels in the coming year.
In her new role, Minhaz will steer the company’s ambitions to make MyMuse one of India’s most loved and trusted brands. Her efforts will play a pivotal role in shaping the brand in the sexual wellness category. A fairly new category, which up until now has been a subject of taboo.
Minhaz joins MyMuse after leading the brand, social and creative vertical at Fi. Where she launched and scaled the brand exponentially in a new product category across all digital touchpoints. Her creative work at Fi has won international accolades. With prestigious awards like Webbys, OneShow, and Shorties. She also has a few elephants in her kitty from Kyoorious. She has worked with creative agencies like Jack in the Box Worldwide and Dentsu Webchutney Bengaluru, where she led work for brands like Tata Motors, Surf excel, Flipkart, PhonePe, and Amazon.
Talking about the appointment, MyMuse co-founder Anushka Gupta said, “Sahil and I have a big vision for MyMuse and are particular about how we want our brand communicated as we scale. We’re not just building a brand, we’re also shaping a cultural narrative. For this critical leg in our journey, we wanted someone on the team who truly understood these nuances, had proven success in scaling a brand, and could roll up their sleeves and get their hands dirty. We’ve found an incredible fit in Minhaz. Her strategic insights and relentless pursuit of creative excellence make her a great asset to the team, and we’re excited to have her onboard.”
Speaking on her new role, Minhaz said, “The entire narrative around sexual wellness in our country is so dated. The conversations around pleasure and intimacy are led by ‘locker room chats’ or hypersexualized condom and deodorant brands. It’s a bit exhausting if you ask me because how much do we force a smile or hide an eye roll? I love speaking about the elephant in the room, and MyMuse is not just speaking about it; it’s bringing it out there, normalising it, and celebrating it. I love the vision for the brand, and I was clear I wanted to be a part of this narrative. Because shaping cultural shifts and being able to lead that change is not an opportunity that comes to you every day. It’s an exciting time and an exciting space to be a part of.”
MAM
Jack&Jones unveils Spring Summer ’26 collection with 3 themes
Music, Rush and Travel chapters anchor expansive youth-focused drop.
MUMBAI: If fashion had a playlist, this one would come with a bass drop, a road trip, and a wardrobe change in between. Jack&Jones has rolled out its Spring Summer ’26 collection, pitching it as its most expansive seasonal showcase yet less a drop, more a three-act cultural statement. At the centre of the campaign is Volume 1: Music, a chapter that taps into India’s independent music scene and wears its attitude on its sleeve quite literally. Featuring artists like Loka, Wazir Patar and Aksomaniac, the line blends bold graphics with relaxed silhouettes and versatile denim designed to move effortlessly from stage lights to street style.
Denim, unsurprisingly, remains the headline act. From lived-in washes to rip-and-repair textures and wide-leg fits, the collection leans into familiarity while nudging expression forward aiming to feel both personal and performative at once.
The brand didn’t stop at aesthetics. Extending its music-first narrative into the real world, Jack&Jones partnered with the UN40 Music Festival held on March 14 and 15 in Bengaluru. The collaboration featured an experiential pop-up, complete with denim customisation zones, interactive installations and exclusive viewing experiences turning fashion into something you could not just wear, but play with.
Volume 2: Rush shifts gears into a faster lane, embracing high-energy aesthetics tailored for movement, momentum and a lifestyle that rarely stands still. Think sharper silhouettes, dynamic styling and a sense of urgency stitched into every look.
In contrast, Volume 3: Travel slows things down. This chapter leans into sun-washed palettes, lightweight layers and easy silhouettes built for spontaneity designed for consumers who prefer their fashion with a side of wanderlust.
Across all three volumes, the thread that ties it together is clear: denim as a constant, supported by breathable cottons and summer-ready fabrics that balance comfort with structure. The result is a collection that doesn’t just follow trends but attempts to mirror the rhythm of youth culture itself.
With Spring Summer ’26, Jack&Jones isn’t just selling clothes, it’s curating moods. And in a season where identity is as fluid as style, that might just be its strongest fit yet.
